Macintosh... The Naked Truth

by Scott Kelby

An irreverent, off-the-wall, PC-slammin', totally-biased look at Apple, and what it's like to be a Mac user stuck in a Windows dominated world. Macintosh...The Naked Truth is definitely not another Mac how-to book; it's a mass-market, personality book about a computer platform and the people who love it, and the love/hate relationship they have with Apple. It's about what you feel, how you're treated (and mistreated), and what it's really like living life in the computing minority.The book, based upon the author's hugely popular magazine column, takes a humorous, evangelical look at Apple Computer and what it's like to be a Macintosh user living in a PC-dominated world. The success of Kelby's column lies in the fact that although it makes serious points about Apple's shortcomings, and what it's really like being a Mac user, it presents them in a humorous, often sarcastic, and occasionally sophomoric way that Mac users love. It's brash, unapologetic, insightful, controversial, outspoken, and often hilarious, peppered with 100% Macintosh attitude. Although it pokes light-hearted fun at everyone from Apple CEO Steve Jobs to the PC users manning the Apple section of CompUSA, each chapter contains an underlying message of Apple evangelism, and it can often be as inspiring as it is funny.

240 pages, Paperback

First published January 1, 2002

About the author

Scott Kelby is an American author and publisher of periodicals dealing in Macintosh and Personal Computer software, specifically for design professionals, photographers, and artists.

Kelby is editor and publisher of Photoshop User and Layers magazines, president and co-founder of the National Association of Photoshop Professionals (NAPP) and is president of Kelby Media Group, an Oldsmar, Florida-based software training, education, and publishing firm.
Kelby is a photographer, designer, and the award-winning author of more than 40 books.

Reviews

[Bob · Rating 5 out of 5]

A totally fun book for any mac user. Probably way out of date now, since Macs are mainstream (and they weren't when it was written) , but still funny, no doubt.

[Benjamin · Rating 5 out of 5]

It's about time for an update/sequel to this.