Managing Globally: A Complete Guide to Competing Worldwide

by Carl A. Nelson

Introduces a process called global strategic management which explains how to make the paradigm shift from local to global. The volume checklists, flowcharts, and matrices for developing a global strategy step-by-step; how to use market intelligence to formulate a strategic plan; the ideas of Deming and other global leaders; an explanation of the cause of the cross-border trade boom, interdependence, and globalism as it relates to business strategy; and how to plan an entry strategy and the keys to sustaining a successful global business. Annotation copyright Book News, Inc. Portland, Or.

350 pages, Hardcover

First published October 1, 1993