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Encyclopedia of E-Commerce Development, Implementation, and Management
"This is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere, emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services"--
2375 pages, Hardcover
Published March 21, 2016
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