The book talks about proven methods to scale up business. Whether you sell online, in a physical store or a chain of stores, it will give ideas and tools that will help you succeed. It will provide you with insight on the interplay of online and physical store. In today's age information is omnipresent and almost freely available, however the practical applications are far and few. If you want your business to go upwards and onwards this book is certainly for you.
An inspiring read for anyone who are in the retail environment, whether it be product and/or service based. The insights shared by the author are thought provoking and through a variety of case examples, the author enlightens us with unique perceptions and approaches to operating in the retail environment. With the information clearly laid out, it is the most practical business book purchased for the year, ordered directly from the author's website (sameerbabbar.com). - Denise