The Retail Start-Up Book: Successfully Plan, Launch and Grow a Business

by Rowland Gee, Danny Sloan, Graham Symes

The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers, there's a rapid increase in the number of retail start-ups and consistent growth in the independent sector. From beard shops and barbers, through cafes and coffee shops, to 'retailment' concept stores and boutique consumer-focused experiences, the specialist retail sector is booming.

The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online and offline tactics. Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally, in large groups and with independent retailers, The Retail Start-Up Book meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.

Genres: Business

272 pages, Hardcover

Published May 28, 2019

Reviews

[Ileana Renfroe · Rating 5 out of 5]

The Retail Start-Up Book does exactly what it claims. It guides you and advises you on how to create a winning retail strategy for shopping and understanding your customers. Building on years of retail experience nationally and internationally, in large groups, and with independent retailers, The Retail Start-Up Book meticulously provides invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.

[Jörn Martin · Rating 2 out of 5]

Mostly correct, but rather superficial.

Many case studies, none of which are especially relevant to the book's audience.

[Akhil · Rating 5 out of 5]

Must read

[Cristobal Soto · Rating 1 out of 5]

Dull, simple and irrelevant

[Darya · Rating 5 out of 5]

Have you thought of breaking into retail industry with your own sophisticated idea to make retail better? This book could be a good starting point for you! Nicely called a solution book rather than theory, it will provide you with the perspective of retail sector with some good examples of known retailers like Amazon who used to be startups back in the days. The only thing is that stays are UK based but I think you can see in how retail and ecommerce develops in general based on them.