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Lay an Egg and Make Chicken Soup: The Holistic Innovation Process from Concept to Market Expansion
Arie Brish spent more than thirty years contributing to global innovations in diverse industries in a variety of executive roles, including general manager and CEO, as well as board of director and advisory roles. He has participated in different aspects of the development of hundreds of new products, learning from successes and mistakes. Mr. Brish currently serves his global clients as a groundbreaker in growth strategies, commercialization of new paradigms, change leadership, and turnaround.
311 pages, Kindle Edition
Published December 4, 2018
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August 12, 2023
Standing Out in the Ever-Changing Business Ecosystem
If you can think deeply, you will be able to remember products that we do use, but then you can no longer get them on the market. While growing up, I did think that the business owner intended to stop producing. However, I realized that this was not the reason. There are a lot of factors that can cause the extinction of a business, and if a business owner isn't conversant with these factors, they might, unfortunately, be caught unawares. This is why the book Lay an Egg and Make Chicken Soup: The Holistic Innovation Process from Concept to Market Expansion by Arie Brish is so vital for instilling business knowledge in us.
This is quite a broad and very detailed book for every business. None of its contents can be skipped because they will affect the understanding of the other contents discussed. Innovation was the basic theme of this book, and knowledge of innovation is key to sustaining business. A business without innovation is as good as dead. The need for evolution is vital for every business. The author gave a table of the top ten S&P companies from 1960 to 2017. From the outcome of the table, we were able to see clear evidence of why businesses should innovate to evolve with the ecosystem. This is just a tip of what this book has to offer. I assure you that at the end of this book, you will be able to learn a lot about business sustenance in an ever-changing business environment.
This book is outstanding. It is unlike other business books, which bore readers with continuous theories and unproven facts. In this book, everything was broken down with tables, charts, and diagrams while also using realistic data to buttress the point. Another standout feature was the author's ability to talk efficiently about actualizing the concepts. For example, when talking about innovation, the author did not end there. Rather, he also spoke about how to generate ideas for innovation. This is the type of book that every business owner should possess. It doesn’t just end with establishing businesses. The need to sustain the business is very important, which is why this well-articulated and very simplified business book is there to guide every business owner.
The only thing that I could say was a bit off was the book cover page, which wasn’t related to its contents when I first saw it, but then, along the line in the book, I saw why the author chose the title. Having said that, I would give this book a perfect five out of five star rating for its exceptional structuring and organization.
This is a very vital business book, which I will recommend to every business owner and to those who are planning to start up or establish a business.
If you can think deeply, you will be able to remember products that we do use, but then you can no longer get them on the market. While growing up, I did think that the business owner intended to stop producing. However, I realized that this was not the reason. There are a lot of factors that can cause the extinction of a business, and if a business owner isn't conversant with these factors, they might, unfortunately, be caught unawares. This is why the book Lay an Egg and Make Chicken Soup: The Holistic Innovation Process from Concept to Market Expansion by Arie Brish is so vital for instilling business knowledge in us.
This is quite a broad and very detailed book for every business. None of its contents can be skipped because they will affect the understanding of the other contents discussed. Innovation was the basic theme of this book, and knowledge of innovation is key to sustaining business. A business without innovation is as good as dead. The need for evolution is vital for every business. The author gave a table of the top ten S&P companies from 1960 to 2017. From the outcome of the table, we were able to see clear evidence of why businesses should innovate to evolve with the ecosystem. This is just a tip of what this book has to offer. I assure you that at the end of this book, you will be able to learn a lot about business sustenance in an ever-changing business environment.
This book is outstanding. It is unlike other business books, which bore readers with continuous theories and unproven facts. In this book, everything was broken down with tables, charts, and diagrams while also using realistic data to buttress the point. Another standout feature was the author's ability to talk efficiently about actualizing the concepts. For example, when talking about innovation, the author did not end there. Rather, he also spoke about how to generate ideas for innovation. This is the type of book that every business owner should possess. It doesn’t just end with establishing businesses. The need to sustain the business is very important, which is why this well-articulated and very simplified business book is there to guide every business owner.
The only thing that I could say was a bit off was the book cover page, which wasn’t related to its contents when I first saw it, but then, along the line in the book, I saw why the author chose the title. Having said that, I would give this book a perfect five out of five star rating for its exceptional structuring and organization.
This is a very vital business book, which I will recommend to every business owner and to those who are planning to start up or establish a business.
June 19, 2019
To innovate or to die. That's Arie Brish's motto and rightfully so. We've all seen it happen over and over again: companies and people who refuse to embrace change fail to thrive, (Blockbuster anyone?).
But how to innovate successfully? That's not such an easy question. However, Mr. Brish lays out the path for all of us in "Lay an Egg and Make Chicken Soup: The Holistic Innovation Process from Concept to Market Expansion." From coming up with a new idea to creating a business plan, finding funding, assessing and managing risks, and launching and marketing your innovation successfully, you can find it all in here.
The chapters are presented in an organized way, with a list of abbreviations and acronyms at the beginning, as well as the main takeaways at the ending, making the formatting approachable and all the lessons easy to remember. This is the kind of book you go back to, over and over again, and the format makes it almost effortless.
"Lay an Egg and Make Chicken Soup" is also the embodiment of the famous quote: "'Those who do not learn history are doomed to repeat it." The author presents a plethora of case studies and examples of successes and errors from highly reputable companies to show us the dos and don'ts of innovation. I was delighted with the way Mr. Brish narrates these case studies as stories, in an engaging and approachable style, keeping the reader interested all through the book.
The narrative voice is refreshingly lighthearted for a marketing book. Even though Mr. Brish is an expert in the field, he doesn't get up in his high horse or looks down on the reader, but, he doesn't dumb down concepts for us, either. Striking this balance is not an easy feat, and it should be applauded. The technical aspects and the jargon are explained and even business layman, like myself, can understand all the concepts. The author doesn't assume that the reader is the manager of a company, and he adapts all the lessons to be applicable to very different scenarios: from Fortune 500 companies to small startups.
One of the things I like the most about this book is its focus on the human factor of innovation. The book touches on subjects like the importance of team diversity, relationships with customers, assessing your competitors' strengths, motivating salespeople, and the power of emotions in selling and marketing a new product. All of this reminds us that the power of innovation lies on the people behind the financial concepts, and I think this is a powerful message that many business leaders should keep in mind.
The book is that it's totally updated to fit the new world we're facing. A world that has drastically changed with globalization, e-commerce, social media, and technological development. The last chapter is devoted to pondering what these new trends and discoveries, like AI, might mean for the business world and for our daily lives as consumers. It was one of my favorite chapters, and it's a real eye-opener. If you're planning on innovating, you need to look forward, and the questions that Mr. Brish lays out for the reader are fundamental.
"Lay an Egg and Make Chicken Soup" is a must-read for anyone involved in the business world. You need to read this book if you're the CEO of a Fortune 500 company or if you're still on the phase of planning on taking over the world from your garage. Even for readers that are not involved in business or finances, Mr. Brish's book is an excellent reminder that we should embrace change if we want to succeed.
But how to innovate successfully? That's not such an easy question. However, Mr. Brish lays out the path for all of us in "Lay an Egg and Make Chicken Soup: The Holistic Innovation Process from Concept to Market Expansion." From coming up with a new idea to creating a business plan, finding funding, assessing and managing risks, and launching and marketing your innovation successfully, you can find it all in here.
The chapters are presented in an organized way, with a list of abbreviations and acronyms at the beginning, as well as the main takeaways at the ending, making the formatting approachable and all the lessons easy to remember. This is the kind of book you go back to, over and over again, and the format makes it almost effortless.
"Lay an Egg and Make Chicken Soup" is also the embodiment of the famous quote: "'Those who do not learn history are doomed to repeat it." The author presents a plethora of case studies and examples of successes and errors from highly reputable companies to show us the dos and don'ts of innovation. I was delighted with the way Mr. Brish narrates these case studies as stories, in an engaging and approachable style, keeping the reader interested all through the book.
The narrative voice is refreshingly lighthearted for a marketing book. Even though Mr. Brish is an expert in the field, he doesn't get up in his high horse or looks down on the reader, but, he doesn't dumb down concepts for us, either. Striking this balance is not an easy feat, and it should be applauded. The technical aspects and the jargon are explained and even business layman, like myself, can understand all the concepts. The author doesn't assume that the reader is the manager of a company, and he adapts all the lessons to be applicable to very different scenarios: from Fortune 500 companies to small startups.
One of the things I like the most about this book is its focus on the human factor of innovation. The book touches on subjects like the importance of team diversity, relationships with customers, assessing your competitors' strengths, motivating salespeople, and the power of emotions in selling and marketing a new product. All of this reminds us that the power of innovation lies on the people behind the financial concepts, and I think this is a powerful message that many business leaders should keep in mind.
The book is that it's totally updated to fit the new world we're facing. A world that has drastically changed with globalization, e-commerce, social media, and technological development. The last chapter is devoted to pondering what these new trends and discoveries, like AI, might mean for the business world and for our daily lives as consumers. It was one of my favorite chapters, and it's a real eye-opener. If you're planning on innovating, you need to look forward, and the questions that Mr. Brish lays out for the reader are fundamental.
"Lay an Egg and Make Chicken Soup" is a must-read for anyone involved in the business world. You need to read this book if you're the CEO of a Fortune 500 company or if you're still on the phase of planning on taking over the world from your garage. Even for readers that are not involved in business or finances, Mr. Brish's book is an excellent reminder that we should embrace change if we want to succeed.
September 26, 2022
Are you looking to start a new business or expand an existing one? Are you concerned that a product or business you expected to do well is now failing? Lay an Egg and Make Chicken Soup is a book that teaches people how to think creatively when it comes to business. This book is divided into six sections that serve as a step-by-step guide to assist individuals in making the best decisions when it comes to breeding, fostering, and nurturing a business. Read Arie Brish's Lay An Egg and Make Chicken Soup for first-hand advice on how to conduct your business.
Because of the title, my first thought when I came across this book was that it was an agricultural book centered on poultry. However, this was not the case; I was astounded by how powerful one book could be. As one with little knowledge about business, I found this book to be very insightful. I've successfully gathered information that I'll be sharing with my family and friends to help them grow their businesses.
Arie began by outlining in depth, the significance of innovation as it relates to the early days of the Toyota Company and how swiftly they were to recognize its relevance, which contributed to its success. The author asserts that "start-ups, CEOs, general managers, CFOs, venture capitalists, corporate directors, product managers, and new business owners" will benefit from this book the most. But overall, I'd suggest that everyone should read this book. People are straying from their initial route in today's society, which would be working for an organization and assisting them in making sales.
As we all know, things are expanding quickly and changing as a result. Companies nowadays are starting to change directions and turn to artificial intelligence, necessitating fewer employees. That is to say, as technology advances, fewer and fewer workers will be required. That brings us full circle to the significance of preparing for a business venture. I am even changing my attitude after reading this book and have a fresh outlook on the corporate world.
Arie doesn't limit his readers' understanding of business to a single region. Giving advice only on how to increase apparel sales, for instance. The author has the extensive commercial experience and has worked in a variety of industries. According to him, he "exposes'' the various ways that different things are being done in diverse industries. In this way, he provides readers with a sort of "balanced foundation" for starting a firm. His writing style incorporates amusing and important incidents into his narration to keep the audience focused on the lesson he was attempting to convey. There's no need to skim this book or hunt for the key passages. Every chapter's title is printed clearly.
There is nothing I dislike about this work. From the first to the last chapter, it was exceptional. As a result, I rate Lay an Egg and Make Chicken Soup 5 out of 5 stars.
Because this book is centered on innovative business ideas, I recommend it to people who are interested in business or who hope to become entrepreneurs soon.
Because of the title, my first thought when I came across this book was that it was an agricultural book centered on poultry. However, this was not the case; I was astounded by how powerful one book could be. As one with little knowledge about business, I found this book to be very insightful. I've successfully gathered information that I'll be sharing with my family and friends to help them grow their businesses.
Arie began by outlining in depth, the significance of innovation as it relates to the early days of the Toyota Company and how swiftly they were to recognize its relevance, which contributed to its success. The author asserts that "start-ups, CEOs, general managers, CFOs, venture capitalists, corporate directors, product managers, and new business owners" will benefit from this book the most. But overall, I'd suggest that everyone should read this book. People are straying from their initial route in today's society, which would be working for an organization and assisting them in making sales.
As we all know, things are expanding quickly and changing as a result. Companies nowadays are starting to change directions and turn to artificial intelligence, necessitating fewer employees. That is to say, as technology advances, fewer and fewer workers will be required. That brings us full circle to the significance of preparing for a business venture. I am even changing my attitude after reading this book and have a fresh outlook on the corporate world.
Arie doesn't limit his readers' understanding of business to a single region. Giving advice only on how to increase apparel sales, for instance. The author has the extensive commercial experience and has worked in a variety of industries. According to him, he "exposes'' the various ways that different things are being done in diverse industries. In this way, he provides readers with a sort of "balanced foundation" for starting a firm. His writing style incorporates amusing and important incidents into his narration to keep the audience focused on the lesson he was attempting to convey. There's no need to skim this book or hunt for the key passages. Every chapter's title is printed clearly.
There is nothing I dislike about this work. From the first to the last chapter, it was exceptional. As a result, I rate Lay an Egg and Make Chicken Soup 5 out of 5 stars.
Because this book is centered on innovative business ideas, I recommend it to people who are interested in business or who hope to become entrepreneurs soon.
July 4, 2019
Lay an Egg and Make Chicken Soup: The Holistic Innovation Process from Concept to Market Expansion, written by Arie Brish is a modern-day take on the world of business and teaches readers how to innovate and improve successfully in the business world. Published in December of 2018, Lay an Egg and Make Chicken Soup reads much like a textbook format, though I certainly didn’t feel like I was sitting in a classroom wondering how this information would even benefit me in real life.
The beginning of the book includes a list of acronyms and abbreviations for different terminology, which can be especially helpful to those with little business education. As could be expected, someone with little business education might feel overwhelmed when opening the book and finding business jargon, however, when finding a list of these abbreviations spelled out, it can be less difficult to follow.
The concepts within Lay an Egg and Make Chicken Soup are addressed and explained in an easy-to-follow format with the author explaining all parts thoroughly to accurately depict the texts true point. The language used throughout was used with minimal business lingo which could lead to confusion, but more so broken down in a way so that readers with a minimal business educational background will also be able to comprehend the concepts. By using some of the best historical examples possible, Mr. Brish teaches and reiterates to readers that if we are not learning from historical mistakes and business errors, those errors and mistakes will be repeated.
My favorite thing about the book that I have to elaborate on is the “takeaways” section at the end of each chapter. These “takeaways” point out the main and most specific points in what you have just read and lists them off with bullet point marks. At around 260 pages in the Kindle edition, it wasn’t necessarily a long read, however, the thoughts and ideas were deeply rooted and resembled a textbook, which would take me a bit longer to digest.
I was especially pleased with the editing work that has gone into the book as well, as I found no errors while reading. It is always beneficial, especially in a book of this type, to ensure that the editing is concise to corollate with the education that is being presented with the writing. I would rate Lay an Egg and Make Chicken Soup a full 5 out of 5 stars and gladly recommend for everyone involved in the business world, whether it’s a business that is part of the Fortune 500 or a much smaller venture.
The beginning of the book includes a list of acronyms and abbreviations for different terminology, which can be especially helpful to those with little business education. As could be expected, someone with little business education might feel overwhelmed when opening the book and finding business jargon, however, when finding a list of these abbreviations spelled out, it can be less difficult to follow.
The concepts within Lay an Egg and Make Chicken Soup are addressed and explained in an easy-to-follow format with the author explaining all parts thoroughly to accurately depict the texts true point. The language used throughout was used with minimal business lingo which could lead to confusion, but more so broken down in a way so that readers with a minimal business educational background will also be able to comprehend the concepts. By using some of the best historical examples possible, Mr. Brish teaches and reiterates to readers that if we are not learning from historical mistakes and business errors, those errors and mistakes will be repeated.
My favorite thing about the book that I have to elaborate on is the “takeaways” section at the end of each chapter. These “takeaways” point out the main and most specific points in what you have just read and lists them off with bullet point marks. At around 260 pages in the Kindle edition, it wasn’t necessarily a long read, however, the thoughts and ideas were deeply rooted and resembled a textbook, which would take me a bit longer to digest.
I was especially pleased with the editing work that has gone into the book as well, as I found no errors while reading. It is always beneficial, especially in a book of this type, to ensure that the editing is concise to corollate with the education that is being presented with the writing. I would rate Lay an Egg and Make Chicken Soup a full 5 out of 5 stars and gladly recommend for everyone involved in the business world, whether it’s a business that is part of the Fortune 500 or a much smaller venture.
January 4, 2023
Lay an Egg and Make Chicken Soup by Arie Brish is that key neophyte businesses seek, unknowingly, while trying to attain prosperity.
This book aims at showcasing powerful ways to introduce multifaceted products and services to businesses while incorporating innovation. Innovation is the lifeblood of any business. Consequently, for an organization to continue flourishing, it must welcome innovation, and for an invention to form, ideas must come in. These ideas emanate from brain walking and brain writing with diverse kinds of people. Your company requires diversity to yield the best ideas.
Unfortunately, diversity is not amassed in a day, making it difficult for startups to find their path since they have little or no experience. Not to worry, Arie Brish is elaborate enough to give startups a way out. He goes by initiating the first phase of implementation, one he calls laying the egg, which is not a one-time event. According to the author, you create the foundation in stages. You don't need to answer all the puzzling questions in one day. Instead, develop a feasibility study plan. This action will take you through several go-no-go gates. Each, to answer some questions before you move on to research additional questions.
Likewise, the book exposes funding tips, modes of engaging possible investors, and techniques for effective product launches. It acts as a reminder to consider the cash flow impact of the business model one chooses.
What impressed me with this book was the new idea's evaluation checklist and the checklist summary chart. This checklist was concise and is capable of crafting a working business plan. RD budget considerations and their limitations, capabilities, and start-ups were also carefully highlighted. Another thing that took me away was Arie's climacteric methods for erecting a profitable firm. These keys are not just theory-based. They have workable outcomes. Indeed, this book dishes priceless secrets for free and would be a treasurable tool for startups and existing businesses.
Do you desire business prosperity? Here is a book that reveals classified intel on the secrets to escaping business failure while providing practical bases to take your business/company/enterprise to the next level, regardless of its niche. This 5-star book is your best bet. Lay an Egg and Make Chicken Soup is the booming business owners' secret ingredient.
June 14, 2023
Lay an Egg and Make Chicken Soup: The Holistic Innovation Process from Concept to Market Expansion is a book written by Arie Brish. New products owned by individuals or groups of people are scattered all over the market. On the other hand, different organizations offer services to people as a means of solving human or societal problems. What keeps these products, services, and organizations thriving in the future, notwithstanding the uncertain contingencies that may arise? The answer is innovation. The writer, a well-experienced business coach, exposed the reader to the rudiments of innovation and new product development. He used examples from his experiences in the business world and from other experts' experiences to explain the subject in a more comprehensible way. To get more inspiring and eye-opening tips about business innovation, quickly get a copy of this book.
What do you think someone experiencing failure in their business should do? Change business strategy, right? Or better yet, work with experienced teams or experts that will create unique business ideas that will yield positive growth results. I was amazed at the fact that the writer mentioned notable companies that achieved massive product success because they incorporated innovation into their systems. This has kept them ahead of their competitors and has also reduced the possibility of them being knocked out of business because of emerging customer and market trends. In addition, examples of brands that started well but later went into extinction because they didn't key into the innovation system were mentioned too. The lessons the writer outlined from them that can be learned by the reader were so inspiring.
Furthermore, this book fascinated me more because the title was catchy, and this made me eager to commence reading it to savor the content. The words used to form the title were suspenseful; I carefully read the book till the end so as not to miss out on any vital points. The content was very informative; it entailed that the author put in a whole lot of work to compile all aspects of the book. Concepts such as diversity in business, corporate cannibalism, evolutionary products, emotional products, focus groups, estimating, forecasting, business models, learning curves, and intellectual property rights were clearly explained in this book.
This book deserves nothing less than a five out of five stars rating. There was no aspect of it that I disliked. Everything in it appealed to me. The content was not ambiguous; it was very clear and concise. I learned a lot of business tips from it, and this was one of the major reasons I gave it an excellent rating. The book was also exceptionally edited; I found no noticeable errors.
Are you an entrepreneur? Are you currently managing another individual's business? Are you among the decision-makers for a growing brand? Do you have followers that you are leading? Do you desire to become a leader someday? If yes, then I highly recommend this book to you because its content will benefit you.
What do you think someone experiencing failure in their business should do? Change business strategy, right? Or better yet, work with experienced teams or experts that will create unique business ideas that will yield positive growth results. I was amazed at the fact that the writer mentioned notable companies that achieved massive product success because they incorporated innovation into their systems. This has kept them ahead of their competitors and has also reduced the possibility of them being knocked out of business because of emerging customer and market trends. In addition, examples of brands that started well but later went into extinction because they didn't key into the innovation system were mentioned too. The lessons the writer outlined from them that can be learned by the reader were so inspiring.
Furthermore, this book fascinated me more because the title was catchy, and this made me eager to commence reading it to savor the content. The words used to form the title were suspenseful; I carefully read the book till the end so as not to miss out on any vital points. The content was very informative; it entailed that the author put in a whole lot of work to compile all aspects of the book. Concepts such as diversity in business, corporate cannibalism, evolutionary products, emotional products, focus groups, estimating, forecasting, business models, learning curves, and intellectual property rights were clearly explained in this book.
This book deserves nothing less than a five out of five stars rating. There was no aspect of it that I disliked. Everything in it appealed to me. The content was not ambiguous; it was very clear and concise. I learned a lot of business tips from it, and this was one of the major reasons I gave it an excellent rating. The book was also exceptionally edited; I found no noticeable errors.
Are you an entrepreneur? Are you currently managing another individual's business? Are you among the decision-makers for a growing brand? Do you have followers that you are leading? Do you desire to become a leader someday? If yes, then I highly recommend this book to you because its content will benefit you.
October 12, 2022
The book 'Lay an Egg and Make Chicken Soup' teaches its readers how to navigate through the process of bringing a new idea to life. It simplifies the business process from birthing new ideas to creating a business plan, finding funding, assessing and managing risks, and launching and marketing your business innovation successfully.
Arie Brish gives the reader a series of insights inspiring growth in an easy-to-read manner. He simplifies the process of attaining financial success using real-life stories to help readers have a deeper understanding of the book. He emphasizes the concept of learning from others using real-life stories to help readers have a deeper understanding of what to do and what to avoid when it comes to innovation. This book motivates its readers while opening their eyes to a world of possibilities when it comes to ideas and a step-by-step guide on how to successfully birth and grow business innovations.
The book is well organized and outlined with clear subject chapter and subchapter headings. All abbreviations and acronyms used in the book were listed with their full meanings at the beginning of the book making the book easier to understand. The style of writing is rich and lighthearted for a book on business. Every chapter contributes to the wonderful reading experience.
I recommend this book for everyone interested in their personal development, especially entrepreneurs both beginners and those with a bit of experience. Like the title says, Lay an egg and Make chicken soup enlightens one on how to approach a fresh idea, build and grow it until it becomes stable and profitable. It is also a great read for those invested in building their career; it shows one the importance of being flexible and embracing change.
I’ll give this book a 5-star rating as it gives a fresh perspective on the dynamics of how most seemingly impossible ideas can be achieved. One thing which stood out for me while reading this book is how it didn’t bore me despite being a business-based book. The author keeps it insightful yet engaging like someone giving a friend innovative insights over lunch or a mentor with my best interest at heart. Each chapter flowed into the next making the book an excellent read.
Arie Brish gives the reader a series of insights inspiring growth in an easy-to-read manner. He simplifies the process of attaining financial success using real-life stories to help readers have a deeper understanding of the book. He emphasizes the concept of learning from others using real-life stories to help readers have a deeper understanding of what to do and what to avoid when it comes to innovation. This book motivates its readers while opening their eyes to a world of possibilities when it comes to ideas and a step-by-step guide on how to successfully birth and grow business innovations.
The book is well organized and outlined with clear subject chapter and subchapter headings. All abbreviations and acronyms used in the book were listed with their full meanings at the beginning of the book making the book easier to understand. The style of writing is rich and lighthearted for a book on business. Every chapter contributes to the wonderful reading experience.
I recommend this book for everyone interested in their personal development, especially entrepreneurs both beginners and those with a bit of experience. Like the title says, Lay an egg and Make chicken soup enlightens one on how to approach a fresh idea, build and grow it until it becomes stable and profitable. It is also a great read for those invested in building their career; it shows one the importance of being flexible and embracing change.
I’ll give this book a 5-star rating as it gives a fresh perspective on the dynamics of how most seemingly impossible ideas can be achieved. One thing which stood out for me while reading this book is how it didn’t bore me despite being a business-based book. The author keeps it insightful yet engaging like someone giving a friend innovative insights over lunch or a mentor with my best interest at heart. Each chapter flowed into the next making the book an excellent read.
August 28, 2020
No-Nonsense Business Management Crash Course
I’ve already earned my BA in Business Management and I always say that business school will save you from making a lot of mistakes which will prevent your business from becoming one of 65% of businesses that fail in the first ten years. Now, you can save yourself time & money with this all-in-one crash course.
In this book, there are lots of good questions for managers and entrepreneurs to ask and great visuals / guides that serve as useful step by step tools for starting or maintaining a business. The most insightful part of this book in my opinion, is probably the last chapter where Arie discusses business impacts in socialization, globalization, and urbanization as it relates to a virtual world. In 2020 the phrase “virtual world” should sound more than familiar—in some ways this section forecasted the businesses that have sprung up in 2020 and some have yet to be created. Are you the entrepreneur or CEO who will take this crash course to the next level?
I’ve already earned my BA in Business Management and I always say that business school will save you from making a lot of mistakes which will prevent your business from becoming one of 65% of businesses that fail in the first ten years. Now, you can save yourself time & money with this all-in-one crash course.
In this book, there are lots of good questions for managers and entrepreneurs to ask and great visuals / guides that serve as useful step by step tools for starting or maintaining a business. The most insightful part of this book in my opinion, is probably the last chapter where Arie discusses business impacts in socialization, globalization, and urbanization as it relates to a virtual world. In 2020 the phrase “virtual world” should sound more than familiar—in some ways this section forecasted the businesses that have sprung up in 2020 and some have yet to be created. Are you the entrepreneur or CEO who will take this crash course to the next level?
Displaying 1 - 8 of 8 reviews