The Politz Papers: Science and Truth in Marketing Research

by Hugh S. Hardy (Editor)

American Marketing Association 1991 Hardcover Fine in Like New jacket First Edition. Edited by Hugh S. Hardy. Contains selected works of Alfred Politz who dominated U.S. marketing and advertising research from the 1940s to the 1960s. Includes index.

351 pages, Hardcover

First published February 1, 1991