Business Marketing Management: A Strategic View of Industrial and Organizational Markets

by Michael D. Hutt

Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.

770 pages, Hardcover

First published October 1, 1991

Reviews

[Hafez Shurrab · Rating 5 out of 5]

I recommend this book for all that would you like to know the basics of marketing from networking, distribution channels, pricing, supply chain management, services, value proposition ... etc. It gives wide insight for different directions to how you could differentiate in the market.