Software Rules: How the Next Generation of Enterprise Applications Will Increase Strategic Effectiveness

by Mark Barrenechea

A top industry executive explains total software integration and how it holds the key to market leadership To achieve fast, agile, and diverse responsiveness to today's ever shifting business needs, executives need to successfully implement strategic decisions based more on reality rather than rhetoric. In Software Rules , Oracle senior executive Mark Barrenechea describes for business readers how, over the next few years, the total integration of software functions into "E-business suites," will radically transform the business landscape. An E-business suite is a set of applications, founded on a centralized database and integrated by desing, that optimizes the supply and demand chains together, enabling employees anywhere on the globe to access accurate and reliable business data that always reflects real information. Using case studies from BellSouth, Xerox, EMC, HP, Oracle, and other leading companies, he describes how E-business suites work to help companies in all industry sectors to centralize change, dramatically improve customer service, slash production costs, streamline product introduction and upgrades, gather definitive business intelligence, transform marketing into electronic selling, and much more.

256 pages, Hardcover

First published February 25, 2002

Reviews

[Joe · Rating 1 out of 5]

I purchased this book to get a sense of my new CEO's thinking and point of view. In that respect its useful (e.g. market consolidation will continue, suites and the related elimination of app integration will continue, ongoing investment in best of breed only prolongs the agony, etc).

However, the writing (prose) was adequate but not compelling, there are frequent sidebar conversations that an editor should have excised, and the proof points are without sufficient substance.

Spend your money and time elsewhere.