Disrupție - 15 metode Dru către nou

by Jean-Marie Dru

Cartea cu titlul original ”The Ways to New – 15 Paths to Disruptive Innovation” se concentrează pe un aspect fundamental al metodei, respectiv pe modul în care Disrupția poate ajuta directorii de marketing să genereze inovație. Cele mai multe companii, în special cele din era pre-digitală, au de suferit din cauza ritmului foarte lent de inovare și, în consecință, din cauza dezvoltării lente. Cartea este un ghid pentru cei care își doresc să schimbe modul în care percep piața, consumatorii sau propria companie și încurajează cititorii să formuleze întrebări la care nu s-au gândit niciodată.

”Disrupție - 15 metode Dru către nou” explică 15 metode de inovație distruptivă care au contribuit la creșterea mai multor companii din întreaga lume.

Genres: Business

191 pages, Hardcover

First published December 7, 2015

Reviews

[Cristiana · Rating 4 out of 5]

I enjoyed "Disruption", it was a very good read on how to look at things differently and on how brands can change their whole business model from one small detail. I think it's definitely a good read for people in the marketing field, as well as PR, digital or business.

[Simone Bocedi · Rating 3 out of 5]

I should turn this into a presentation about 15 disruptive brand cases of the last 20 years. Or maybe such a presentation was the inspiration for the book. It's also an OK view on the thinking me behind TBWA.

[Alice · Rating 3 out of 5]

What I liked most is the "What if" list which can be a good tool for starting a creative conversation or strategic analysis. The case studies are not that compelling, although they do get the main idea across.

[Alin Scorobete · Rating 4 out of 5]

Plenty of interesting, detailed and famous study cases and some practical guidelines. All in all, a good book.

[Peter P. · Rating 3 out of 5]

Solid, if not ground-breaking stuff.

[Henry Manampiring · Rating 4 out of 5]

Very inspiring to find ways for innovation. Plenty of case studies and questions list to spark discussion.

[Frederik Lierde · Rating 3 out of 5]

Easy reading and some interesting stories about famous brands

[Adina · Rating 3 out of 5]

A book that makes you think in the “What if” scenario, challenging you to get out of your box and come up with “disruptive” ideas.

[Simina · Rating 3 out of 5]

carte simpla, cu idei care te inspira, prost tradusa, iar asta e foarte enervant

[Kraynik Thomas]

A good book with some good advice on how to innovate in every way possible..