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The Growth Challenge: How to Build Your Business Profitably
If you're an entrepreneur, small business owner or new product manager and your product or service has survived the first year or two, your business is showing some signs of success. And maybe some signs of stress. How can you position yourself and your business to adapt and grow more profitably at this juncture? How can the experience you've gained help you to become the most effective leader possible?
Stephen A. Stumpf, a recognized expert in business venture management, can help you ensure the continued growth of your business or product. According to Stumpf, the key to rapid growth is leadership, not just more financing. Small businesses must be dynamic to compete in today's market. If you don't plan for growth, your business will be unprepared and may not even survive.
With the help of The Growth How To Build Your Business Profitably, you will learn how to analyze your competitors, customers, profit and loss dynamics, products and positioning in the marketplace; leverage your venture's missions, goals and objectives to inspire action; identify the strategic leadership skills you need to sustain this rapid growth, such as providing clear direction, identifying key stakeholders and influencing others; and create self-directed work teams capable and willing to handle the challenges of rapid growth and much more.
Using examples of real people and ventures - their successes and failures - and through practical models and an invaluable question series, Stumpf teaches you how to be a responsive, flexible and effective new venture manager, ready to meet the challenges of long-term growth while maintaining the excitement and dynamism of your new enterprise.
Stephen A. Stumpf, a recognized expert in business venture management, can help you ensure the continued growth of your business or product. According to Stumpf, the key to rapid growth is leadership, not just more financing. Small businesses must be dynamic to compete in today's market. If you don't plan for growth, your business will be unprepared and may not even survive.
With the help of The Growth How To Build Your Business Profitably, you will learn how to analyze your competitors, customers, profit and loss dynamics, products and positioning in the marketplace; leverage your venture's missions, goals and objectives to inspire action; identify the strategic leadership skills you need to sustain this rapid growth, such as providing clear direction, identifying key stakeholders and influencing others; and create self-directed work teams capable and willing to handle the challenges of rapid growth and much more.
Using examples of real people and ventures - their successes and failures - and through practical models and an invaluable question series, Stumpf teaches you how to be a responsive, flexible and effective new venture manager, ready to meet the challenges of long-term growth while maintaining the excitement and dynamism of your new enterprise.
250 pages, Hardcover
First published April 1, 1993
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