John Geiger, has turned a passion for high-end streetwear into a profitable business. His past with Phil Knight's regime is a story within itself. The chip-on-his-shoulder mentality has helped make the 001 one of the hottest selling shoes in the world. Discover how an artist with nothing to lose built a sneaker empire popular among high-fashion consumers, athletes and celebrities alike. In Sneakerhead, John explores his story, his passion for the art of fashion and shoes and how he is revolutionizing it.