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The Elevator Pitch of You: Using neuroscience to craft a unique and powerful personal brand statement
The Elevator Pitch of You powerfully combines a book and an online tool to help you create a personal brand statement that influences how people perceive you. Its purpose is to evoke positive emotions, thoughts, and images in people, setting you apart from the competition.
Just as a well-written elevator pitch sells a start-up to investors, your well-crafted brand statement will help you win the hearts and minds of those important to your success.
How does it work? The book takes you through the latest neuroscience research into how your brain processes information and shows you how to use that to build a better personal brand statement. You find out how to use the same techniques that modern consumer brand managers use to influence people’s perceptions and buying behaviour. It is easier than you think. This book offers unique insight that will change forever how you how you answer the question of who you are and how others view you.
You get exclusive access to our online brand survey that creates a step-by-step personal workbook for developing your brand statement. The heavy work has already been done to provide you with insight and direction to build your brand statement with ease. The book provides plenty of examples for inspiration, and word-by-word takes you through how to build your own statement from your survey results.
Where you can use your statement:
• In job interviews, to help you confidently answer the question: "Tell us about yourself?"
• On your resume or CV, to give a clear picture of what sets you apart from the competition.
• As a killer LinkedIn profile summary.
• For leaders and team managers who want their teams to understand better who they are and how to work better with them.
About the Author
David C Winegar has more than 20 years’ experience in developing people in multinational organizations and has been a founder in two multi-million-dollar funded tech companies, one in travel and one in mobile. He has an MBA in organizational behaviour and eBusiness from the University of Pittsburgh and has been running his own training and development company focusing on leadership and sales for the last 10 years. His work has taken him around the world, working with people from more than 70 different countries. His areas of expertise include neuroscience, conversational intelligence, presentation and pitch writing, and business coaching.
Just as a well-written elevator pitch sells a start-up to investors, your well-crafted brand statement will help you win the hearts and minds of those important to your success.
How does it work? The book takes you through the latest neuroscience research into how your brain processes information and shows you how to use that to build a better personal brand statement. You find out how to use the same techniques that modern consumer brand managers use to influence people’s perceptions and buying behaviour. It is easier than you think. This book offers unique insight that will change forever how you how you answer the question of who you are and how others view you.
You get exclusive access to our online brand survey that creates a step-by-step personal workbook for developing your brand statement. The heavy work has already been done to provide you with insight and direction to build your brand statement with ease. The book provides plenty of examples for inspiration, and word-by-word takes you through how to build your own statement from your survey results.
Where you can use your statement:
• In job interviews, to help you confidently answer the question: "Tell us about yourself?"
• On your resume or CV, to give a clear picture of what sets you apart from the competition.
• As a killer LinkedIn profile summary.
• For leaders and team managers who want their teams to understand better who they are and how to work better with them.
About the Author
David C Winegar has more than 20 years’ experience in developing people in multinational organizations and has been a founder in two multi-million-dollar funded tech companies, one in travel and one in mobile. He has an MBA in organizational behaviour and eBusiness from the University of Pittsburgh and has been running his own training and development company focusing on leadership and sales for the last 10 years. His work has taken him around the world, working with people from more than 70 different countries. His areas of expertise include neuroscience, conversational intelligence, presentation and pitch writing, and business coaching.
105 pages, Paperback
Published September 28, 2017
About the author
David C. Winegar
4 books1 followerDavid C Winegar is an author, trainer, coach, speaker, and applied neuroscience advocate who travels the world helping organizations and individuals to achieve more through a better understanding of human behavior. His work has taken him to four continents, coaching 1 000s of people from over 70 countries.
Before getting his MBA in organizational behavior and eBusiness from the University of Pittsburgh, he had a diverse work background including; working at the Smithsonian Institution’s American History Museum, at the National Archives of the United States of America as a top-secret records declassification expert, and an international teacher of history and geography in Helsinki, Finland.
Since receiving his MBA in 1995, he has been in no less than six tech start-up companies, 3 in the US and 3 in Finland, including a forerunner to Twitter and one of the first mobile email services. For the last 11 years, he has been running his organizational development and coaching consulting firm, Absolute-North Ltd., which uses the latest psychological and neuroscience research to develop people. He has developed an experiential learning method called Artificial Experience Building, which uses neuroscience-backed research to better commit learning to long-term memory.
David’s work has been in a broad spectrum of industries, everything from mobile gaming, and SAS companies, to industrial equipment, shipping, and machinery.
He lives in Helsinki, Finland, with his wife Satu, son Tomas, and his French Briard dog Leo.
Before getting his MBA in organizational behavior and eBusiness from the University of Pittsburgh, he had a diverse work background including; working at the Smithsonian Institution’s American History Museum, at the National Archives of the United States of America as a top-secret records declassification expert, and an international teacher of history and geography in Helsinki, Finland.
Since receiving his MBA in 1995, he has been in no less than six tech start-up companies, 3 in the US and 3 in Finland, including a forerunner to Twitter and one of the first mobile email services. For the last 11 years, he has been running his organizational development and coaching consulting firm, Absolute-North Ltd., which uses the latest psychological and neuroscience research to develop people. He has developed an experiential learning method called Artificial Experience Building, which uses neuroscience-backed research to better commit learning to long-term memory.
David’s work has been in a broad spectrum of industries, everything from mobile gaming, and SAS companies, to industrial equipment, shipping, and machinery.
He lives in Helsinki, Finland, with his wife Satu, son Tomas, and his French Briard dog Leo.
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Displaying 1 - 2 of 2 reviews
June 5, 2020
I was liking this book a lot. At 52% in, it prompted me to go to the website to get registered to take the survey to get a personalized workbook that goes long with this section. I did that and it asks for an order number to show you purchased the book. I got the book through Kindle Unlimited and can't find an order number. I submitted my form giving that information. The website says to allow 24 hours for processing. It's been a week and I haven't heard anything back at all. So I'm quitting the book. Im bummed because I was learning a lot from it, but I don't appreciate not being able to utilize all the content.
December 31, 2020
The layout of the book made an unnecessary use of 2 inch margins. There wasn’t any content that was in-depth - everything was superficial and rushed through. The book helps you write a brand statement but doesn’t connect back to an actual elevator pitch. Also the survey it asks you to complete requires you to fill out a google form but the information it relays back to you could have easily been instructed in the book.
Displaying 1 - 2 of 2 reviews