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Social Media for Strategic Communication: Creative Strategies and Research-Based Applications
"At last, a book that covers social media strategy in a practical, timely way that will help guide our students as they transition to the professional world."
—Gina Baleria, San Francisco State University
Social Media for Strategic Creative Strategies and Research-Based Applications teaches students the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead.
Visit the author’s blog at to get tips for teaching the course, industry related news, & more!
The free, open-access Student Study site at study.sagepub.com/freberg features carefully selected video links, flashcards, social media accounts to follow, and more! Instructors, sign in at study.sagepub.com/freberg for additional resources!
—Gina Baleria, San Francisco State University
Social Media for Strategic Creative Strategies and Research-Based Applications teaches students the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead.
Visit the author’s blog at to get tips for teaching the course, industry related news, & more!
The free, open-access Student Study site at study.sagepub.com/freberg features carefully selected video links, flashcards, social media accounts to follow, and more! Instructors, sign in at study.sagepub.com/freberg for additional resources!
509 pages, Kindle Edition
Published July 13, 2018
32 people are currently reading
30 people want to read
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Displaying 1 - 4 of 4 reviews
March 7, 2023
Selections for Non-Profit Social Media class
August 29, 2021
Karen Freberg offers an update to much quoted definition of a social media influencer in the second edition of SMSC: "An influencer is someone who has built an audience, naturally and over time, and who is viewed as an authority on a certain subject, practice, or perspective in online spaces. In addition, because an influencer has the trust of a community, that person can share content that persuades their audience to take a specific action."
A great overall resource for an aspiring professional, the book is a pleasant read with many practical examples.
As a gen-X-er, I was amused by the author's clever movie examples ("strategic plan can be used as a guiding compass similar to the one that Jack Sparrow uses in Pirates of The Caribbean"), ostensibly familiar to millennials, who are the book's target readers.
A great overall resource for an aspiring professional, the book is a pleasant read with many practical examples.
As a gen-X-er, I was amused by the author's clever movie examples ("strategic plan can be used as a guiding compass similar to the one that Jack Sparrow uses in Pirates of The Caribbean"), ostensibly familiar to millennials, who are the book's target readers.
April 19, 2021
Great textbook! It has a lot of practical resources and suggests appropriate tools for various strategic approaches to social media.
One star off because the glossary is organized by chapter instead of alphabetically; I also think this book will need to be updated with a new edition every few years as platforms change (making it way too expensive for such a short lifespan!).
One star off because the glossary is organized by chapter instead of alphabetically; I also think this book will need to be updated with a new edition every few years as platforms change (making it way too expensive for such a short lifespan!).
April 6, 2023
this was my textbooks i had to read for school so... yeah interesting but no stories
Displaying 1 - 4 of 4 reviews