Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers

by Lisa Johnson, Cheri Hanson

Profiling the eighteen- to forty-year-old consumer market as the most coveted and hard-to-reach consumer segment, a co-author of Don't Think Pink reveals how the buying habits of generations X and Y can be anticipated and identifies ten personality characteristics with which businesses can profitably connect. 35,000 first printing.

288 pages, Hardcover

First published August 29, 2006

About the author

Librarian Note: There is more than one author in the GoodReads database with this name. See this thread for more information.

Reviews

[Stacey Moore · Rating 5 out of 5]

Very good insight into the cravings of the age 18-40 Gen X and Gen Y market. Still highly relevant despite the fact that it came out in 2006. If this is a market that is important to you, check out the author's podcast and blog.

[Erika Mulvenna · Rating 2 out of 5]

Okay, I will never, ever finish reading this book. Mostly because I feel like some of this author's observations are off-track for marketing to next gen, but also because it is "required" reading for work. Ugh, no thanks.

[Sean Conner · Rating 4 out of 5]

A very descent treatment of what Generation Xers and Yers are currently thinking and where their values lay. That said, the relevance of this book will be decrease steadily over the next 5 years, but for the moment it's relevant and pretty well put together.

[Vanessa]

I'm reading this for work purposes, but if you're in any kind of marketing, it's really fascinating stuff.

[Michelle Raines]

Loved it! It has great creativity from a marketing perspective. Definitely,recommend reading.

[Stephen · Rating 3 out of 5]

Read NOV 2006

Good book to describe how technology and culture are shaping the expectations and demands of everyone (boomers and x'ers; male and female).