Make Yourself Clear: How to Use a Teaching Mindset to Listen, Understand, Explain Everything, and Be Understood

by Dr. Reshan Richards, Stephen J. Valentine

How can you communicate effectively and create meaningful interactions in an increasingly digital world? By teaching. In Make Yourself Clear , educational experts and entrepreneurs Reshan Richards and Stephen J. Valentine explain the many parallels between teaching and business and offer companies, both large and small, concrete advice for building the teaching capacity of their salespeople, leaders, service professionals, and trainers. The rise of digital communications has led to three emergent, often problematic, forces: automation, an increase in the speed and volume of information transfer, and an unmet need for people to feel more than satisfied in their interpersonal transactions, particularly between sellers and consumers.  Through a mix of research, anecdotes, case studies, and theoretical speculation, this book equips readers to build understanding within their current and future audiences by leveraging the tools, methods, and mindsets used by successful teachers. You will be equipped to understand others better, and in turn, to be better understood. Make Yourself Clear is not prescriptive, nor does it suggest rigid steps, pillars, or frameworks. Instead, it provides immediately recognizable and relatable context, suggesting actions that can be tried, measured, tested, and iterated upon in any communication context that involves the exchange of information and ideas. Backed by thorough research and extensive real-world testing, Make Yourself Clear opens a door to more productive communication and more effective interactions. It offers compelling and relevant insights to longtime fans of the work of Richards and Valentine and newcomers alike, leading to real and lasting benefits.

256 pages, Hardcover

Published May 7, 2019

Reviews

[Nick · Rating 5 out of 5]

This book is a very clear and useful application of certain teaching insights to the business world. Here's the short list: 1) pre-assessment; 2) formative assessment; 3) understanding by design; 4) design thinking; 5) active/visual listening; 6) brain breaks; 7) reflection; 8) personalized feedback; 9) differentiated instruction; 10) storytelling. It's a useful list. The idea is to apply these concepts to selling, working with colleagues, and training in ways that increase authenticity, immediacy, and delight.