Marketing Leadership in Hospitality: Foundations and Practices

by Robert C. Lewis, Richard E. Chambers

Marketing is the strongest weapon there is for surviving in the hospitality world today. This book helps both students and professionals to make the necessary connection between hospitality businesses and their consumers. A separate chapter on marketing research, plus new case studies and examples, help bring this new edition straight to the cutting edge of hospitality marketing.

960 pages, Hardcover

First published December 30, 1994