MP Service Management with student CD with Service Model CD

by James A. Fitzsimmons, Mona J Fitzsimmons

Service Management, 4/e by James and Mona Fitzsimmons is the best-selling text in this market and includes fantastic and current examples from the field of technology. The text has extensive coverage on global operations, and the need for continuous improvement in quality and productivity in the service industry. Service Management, 4/e also does an excellent job of demonstrating how crucial functional areas of an organization such as marketing, strategic issues, operations and human behavior impact effective service management.

Genres: Business, Textbooks

672 pages, Hardcover

First published August 1, 1997

Reviews

[Phan Van · Rating 5 out of 5]

An excellent book!

[Raimond Wüst]

Great book for teaching

[Suzita Kamaluddin · Rating 5 out of 5]

It useful for a references

[Nguyễn Thảo · Rating 5 out of 5]

i needn it

[Evangeline Cuazon]

nice