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The Secret to Getting a Job after College: Marketing Tactics to Turn Degrees into Dollars
The perfect gift for all college students. The Secret to Getting a Job after College: Marketing Tactics to Turn Degrees into Dollars is an easy to follow guide for all majors to help you launch your career in any job market. In just four chapters, you will learn tips and tactics to attract the attention of an employer and win the competition with other candidates to get the job you want.
Bonus Feature: Exclusive Online Content:
Gain access to exclusive content to a companion website
Includes references to many job search resources
Resume examples for a variety of majors
Links to useful websites
Chapter 1: Finding Your Job: Identifying Your Best Opportunities
Summary of easy to find sources of information to focus your job search
Destroy the myth of what kind of job a college graduate should seek
Where to uncover the jobs most students fail to ever find
Create your personal brand
Chapter 2: Getting the Interview: Creating Your Marketing Plan
Learn to create a cover letter that generates a call from an employer
See what makes a great resume that cannot be ignored
Find out how to get on top of an employer's lists of candidates
How to leverage the Internet faster and more effectively
Chapter 3: Acing the Interview: Building a Relationship and Selling Yourself
Learn to prepare for any interview situation
Find out what market research you need to do before the interview
Learn the tricky questions that interviewers toss at you
Know which answers work and which answers fail
Chapter 4: Getting the Offer: Closing the Sale
How to be sure your references will support you when the employer calls
Gain the knowledge to get an offer from an employer you will want to accept
Obtain tips on how to be well positioned for your next job after you start your first job
Bonus Feature: Exclusive Online Content:
Gain access to exclusive content to a companion website
Includes references to many job search resources
Resume examples for a variety of majors
Links to useful websites
Chapter 1: Finding Your Job: Identifying Your Best Opportunities
Summary of easy to find sources of information to focus your job search
Destroy the myth of what kind of job a college graduate should seek
Where to uncover the jobs most students fail to ever find
Create your personal brand
Chapter 2: Getting the Interview: Creating Your Marketing Plan
Learn to create a cover letter that generates a call from an employer
See what makes a great resume that cannot be ignored
Find out how to get on top of an employer's lists of candidates
How to leverage the Internet faster and more effectively
Chapter 3: Acing the Interview: Building a Relationship and Selling Yourself
Learn to prepare for any interview situation
Find out what market research you need to do before the interview
Learn the tricky questions that interviewers toss at you
Know which answers work and which answers fail
Chapter 4: Getting the Offer: Closing the Sale
How to be sure your references will support you when the employer calls
Gain the knowledge to get an offer from an employer you will want to accept
Obtain tips on how to be well positioned for your next job after you start your first job
196 pages, Paperback
First published June 30, 2010
About the author
Larry Chiagouris
1 bookDR. LARRY CHIAGOURIS has been called "a branding guru," an "All-Star marketing strategist," and "a consumer behavior expert" by the media. His opinions on modern marketing practice have appeared in hundreds of media outlets throughout the world, including the Today Show, Fox News, and The Wall Street Journal. He has authored more than 50 articles and books including "Branding on the Internet" which is considered one of the first articles addressing the Internet and the branding of products. He is one of the few marketing executives who, over the course of a career, has held senior positions in advertising, public relations, and Internet marketing.
He currently holds an appointment at the Lubin School of Business of Pace University in New York as a Professor of Marketing where his interest in the topics of personal branding and career development were first developed. He has lectured to thousands of students and executives for more than 25 years on best practices in marketing and advertising.
He began his career at AT&T, collaborating with Bell Labs scientists to accelerate its innovations. He has held executive positions at Silicon Valley startup eCode.com, the Starz Encore Media Group and major consulting, advertising and public relations agencies, including BrandMarketing Services, Creamer Dickson Basford, Grey Advertising, Bozell, and Backer Spielvogel Bates Advertising. His extensive business experience spans both senior client and marketing services assignments. He has been responsible for creating marketing programs for leading brands, including Avis, Brut, Campbell Soup, Fruit of the Loom, Kool-Aid, Panasonic, Pfizer, Pizza Hut, Prudential, Skippy, Snickers, Vanity Fair, and Visa. He has contributed to the development of some of the most memorable marketing campaigns of the past 20 years, including one of the longest running print campaigns in America, the Milk Moustache campaign.
He received a B.S. in Economics, Magna cum Laude and an A.P.C. in Marketing from New York University. He holds an M.Phil in Business, an M.B.A. in Industrial Psychology, and a Ph.D. in Marketing and Consumer Behavior from the City University of New York. He has served as a member of the Board of Directors of the American Marketing Association and as Chairman of the Advertising Research Foundation.
He has also served as a member of the American Marketing Association Board and Executive Circle, the American Association of Public Opinion Research, and the National Association of Colleges and Employers.
He currently holds an appointment at the Lubin School of Business of Pace University in New York as a Professor of Marketing where his interest in the topics of personal branding and career development were first developed. He has lectured to thousands of students and executives for more than 25 years on best practices in marketing and advertising.
He began his career at AT&T, collaborating with Bell Labs scientists to accelerate its innovations. He has held executive positions at Silicon Valley startup eCode.com, the Starz Encore Media Group and major consulting, advertising and public relations agencies, including BrandMarketing Services, Creamer Dickson Basford, Grey Advertising, Bozell, and Backer Spielvogel Bates Advertising. His extensive business experience spans both senior client and marketing services assignments. He has been responsible for creating marketing programs for leading brands, including Avis, Brut, Campbell Soup, Fruit of the Loom, Kool-Aid, Panasonic, Pfizer, Pizza Hut, Prudential, Skippy, Snickers, Vanity Fair, and Visa. He has contributed to the development of some of the most memorable marketing campaigns of the past 20 years, including one of the longest running print campaigns in America, the Milk Moustache campaign.
He received a B.S. in Economics, Magna cum Laude and an A.P.C. in Marketing from New York University. He holds an M.Phil in Business, an M.B.A. in Industrial Psychology, and a Ph.D. in Marketing and Consumer Behavior from the City University of New York. He has served as a member of the Board of Directors of the American Marketing Association and as Chairman of the Advertising Research Foundation.
He has also served as a member of the American Marketing Association Board and Executive Circle, the American Association of Public Opinion Research, and the National Association of Colleges and Employers.
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Displaying 1 - 2 of 2 reviews
July 21, 2020
I graduated with my masters over a year ago, but this book is still relevant to me and what I am going through. I worked a temp job for about 5 months before being laid off due to COVID, so I decided to buy this book and see if it had any tips. Although I knew a good portion of them, it still had new tips that I will now incorporate into my job search. Would highly recommend!
February 27, 2014
Just re-read this to help prepare my nephew for the next steps...Dr. Chiarouris has some great, practical advice. Dr. Chiarouris is part of the marketing faculty at Pace University, so he is still very much helping kids figure out what's next. http://www.pace.edu/lubin/advertising...
Displaying 1 - 2 of 2 reviews