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Media Convergence and Digitization: Media and Internet, Social Media Management, News and Digital Marketing

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This book is useful for everyone in media, news, publishing, academics, colleges, libraries and for the general public and people involved in Digital marketing, SEO, PPC and government agencies. It is also useful for people studying Artificial intelligence, developing virtual reality and associated software and hardware.

When I wrote this book many years back I did not know that so much advancement would take place in media technology and artificial intelligence. Now I see that most of the things I have written some years back are actually taking advancements in Artificial intelligence and Virtual Reality.

How production, distribution, and exhibition of media are changing due to digitization. With the coming of the internet, there has been tremendous development in the distribution of news, digital marketing, document sharing, online education, email marketing and printing and distributing music and videos. This book explains everything required from a layman's point of view and is also a textbook for students, teachers, owners of big and small media companies as well as CEO of all corporations, to implement digitization in their institutions. The book will also help government organisations and other types of non-government institutions. It is a good asset for public libraries.

102 pages, Paperback

Published September 28, 2018

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About the author

Jagdish Krishanlal Arora

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