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Integrated Marketing Communications
Owner's stamp on half title page. Slight shelf wear, crease to cover.If applicable, online access or codes are not guaranteed to work.Pages are clean and binding is tight. Solid Book.
- GenresNonfiction
784 pages, Paperback
First published September 24, 2001
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Displaying 1 - 3 of 3 reviews
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January 11, 2011A very discreet and informative companion for marketers, advertisers, PR as well as strategists in the business.
March 30, 2016
I have read an Indian version....and it is such a wonderful read. I actually marathon read it: 1000 pages in 2.5 days. It was an exciting read !!!
Must read for anyone who likes to read about advertising.
Must read for anyone who likes to read about advertising.
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September 1, 2015is a good
Displaying 1 - 3 of 3 reviews