Integrated Marketing Communications

by David Pickton, Amanda Broderick, David Picton

Owner's stamp on half title page. Slight shelf wear, crease to cover.If applicable, online access or codes are not guaranteed to work.Pages are clean and binding is tight. Solid Book.

784 pages, Paperback

First published September 24, 2001

Reviews

[Serdar]

A very discreet and informative companion for marketers, advertisers, PR as well as strategists in the business.

[AnaChris]

I have read an Indian version....and it is such a wonderful read. I actually marathon read it: 1000 pages in 2.5 days. It was an exciting read !!!
Must read for anyone who likes to read about advertising.

[Sanvee Josi]

is a good