Marketing Massage: From First Job to Dream Practice

by Monica Roseberry

A practical, step-by-step guide to success for massage therapists and bodyworkers, Marketing Massage distills information drawn from hundreds of interviews with massage school owners, teachers, employers, practitioners, students, and the general public that addresses the marketing needs of virtually every type of massage practitioner, from first-time job seeker to experienced therapist. For professionals starting or growing a private practice or business, this book offers a wealth of information, including the fundamental attributes, skills, and tools necessary to attract get and keep clients. From the basics of professionalism and essential marketing tools to sophisticated marketing projects geared toward a select clientele, Marketing Massage provides the knowledge necessary to start and maintain a successful career in massage and bodywork.

480 pages, Paperback

First published October 1, 2006

Reviews

[Phil]

Decent enough book, with plenty of ideas. It does have a lot of padding and repetition, however, and many of the photos have nothing to do with the text, or are such generic photos that they may as well not be there.

However, about a third of it was worth reading for the inspiration, which is more than many books.