Jeopardy

by Wilfred Emmanuel-Jones

Wilfred's sheer ambition is an inspiration. We can all learn from it.' - Peter Bazalgette'Based on my career, Wilfred Emmanuel-Jones' approach to risk can produce huge dividends' - Nigel Travis, chairman of Dunkin' Brands and author of The Challenge CultureJeopardy is the single greatest catalyst for making things happen in life.In Jeopardy, award-winning entrepreneur Wilfred Emmanuel-Jones argues that our natural instinct for caution is one of the greatest barriers to making progress in life, and shows how embracing jeopardy is essential if you want to succeed.Drawing on a life that has taken him from a deprived childhood in inner-city Birmingham to becoming one of the nation's most famous farmers, he demonstrates how we can all go further in life by learning to escape the fears that stop us from achieving our ambitions.Wilfred Emmanuel-Jones is no stranger to he remortgaged his house in 2005 to launch his brand 'The Black Farmer' from nothing. Its products are now stocked in all major supermarkets and the business has an annual turnover of several million. In this book, he shows that only by embracing jeopardy, and liberating ourselves from the shackles of uncertainty and self-doubt, can we realise our full potential.What could you achieve, if you decided to stop letting fear hold you back?

240 pages, Paperback

Published September 13, 2018

Reviews

[Richa · Rating 3 out of 5]

I was intrigued by the title of this book, which perhaps raised my expectations of expecting something more than it delivered. To my mind, this was an autobiographical account , with some good but non- specific self-help advice thrown in.
There is no doubt that the author has been daring and taken risks in his life that have required boldness to break free from conventional stereotypes of how he should live his life. He has ventured bravely into territory where ethnic diversity is still unfamiliar. Much as I admire this achievement, there was considerable repetition of the same stories and the word ‘jeopardy’, which meant it was hard to stay interested and motivated to read to the end. I did stick it out, and the last two chapters on Faith and Hope at least meant the ending was on a positive and encouraging note.

[Nikitas Bompolias · Rating 3 out of 5]

The book is enjoyable, offering a very interesting and useful concept / advice. However, there's a lot of repetition that could have been avoided making it a bit of a tiring read. I respect the author for what he's achieved in his life but I'm not sure if I'd recommend the book in its current state.

[Colleen McDonnell · Rating 5 out of 5]

Digs deep. A unique self helper in my opinion. Inspiring, clear & repetitive enough to drive it home. WEJ has an interesting mind and has been up against a lot in life. Really appreciated his take on entrepreneurship & happiness & self fulfilment.

[Cristina · Rating 3 out of 5]

A book that must be read if you want to become an entrepreneur. It is very inspiring and a beautiful story. It is a bit repetitive and sometimes you get tired of the over explanation of the title. But, I felt very inspired and ready for action. Worth reading it.