Trade Show Management: Planning, Implementing and Controlling of Trade Shows, Conventions and Events.

by Manfred Kirchgeorg (Editor), Werner Dornscheidt (Editor), Wilhelm Giese (Editor)

Extensive overview of all aspects of trade show and convention management from the perspective of scientists, operators, exhibitors, associations and service industry. The articles especially focus on strategic and operative decision making problems. The reader gains perspectives, approaches to solutions and recommendations on the whole process in decision making. The conceptualization of successful trade shows and conventions is demonstrated by numerous best practices.

1164 pages, Hardcover

First published September 1, 2005