E-Commerce: Business on the Internet

by Bruce J. McLaren, Constance H. McLaren

The Internet is the place of choice to conduct business, and e-commerce is now essential knowledge for anyone trying to understand today's business climate. Sections 1 and 2 address e-commerce from an individual viewpoint--examining types of Internet businesses, searching for a career, personal finance, types of retail purchases, and consumer issues. Sections 3 and 4 look at e-commerce from the viewpoint of a business--examining Internet marketing and advertising, global marketing opportunities, and the methods for establishing a commercial Internet web site.

291 pages, Paperback

First published April 13, 1999