Chief Storytelling Officer

by David Armstrong

America's leading expert on corporate storytelling has emerged with yet another blockbuster that's a sure-fire bet to open your eyes and capture your imagination. David Armstrong, author of "Managing by Storying Around", has clearly proven for over a decade that the best way to communicate in any business arena is through the telling of tales. Communication is the key to success. His stories are sprinkled with unusual examples of company tradition, masters of change, and core values. The morals to each story unlock a treasure chest of knowledge spanning over a century of business success within the corporate walls of Armstrong International. Read on to see how you can implement storytelling in your workplace and reap the benefits derived from your company's stories & morals.

328 pages, Paperback

First published January 1, 2002

About the author

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