Business Policy and Strategy: Concepts and Readings.

by Daniel J. McCarthy

Beneficial use in undergraduate, graduate, and executive development environments. Presents current concepts and their applications as well as key antecedents. As such the book may be utilized as the principal vehicle for courses in this field. In some situations, it will serve as a supplementary resource to the use of cases.

528 pages, Paperback

First published January 1, 1975