How to Run a Thriving Business: Strategies for Success and Satisfaction

by Ralph E. Warner

Nearly 50% of new businesses fail in the first year, while 80% fail in the first five. So what does it take to run a continually successful enterprise for thirty years? Nobody can answer that question better than Ralph Warner, cofounder of Nolo, and author of several Nolo books. Warner presents the business philosophy that has sustained him through the years. Chapters of this inspiring volume include: Don't Work Long Hours; Choose a Business You Care About; Develop a Knowledge Edge; Market Don't Advertise; Target Your Customers; React Quickly to Bad News and many more. This is the perfect read for anyone interested in starting a new business, or needing help getting back on track

350 pages, Paperback

First published May 2, 2002

About the author

Ralph "Jake" Warner, co-founder of Nolo in 1971, was a trailblazer in the do-it-yourself law movement. He helped make legal guidance widely accessible through books, software, and online resources. A prolific author and editor, Warner wrote titles like Retire Happy and Save Your Small Business. He earned his law degree from Boalt Hall at UC Berkeley and his undergraduate degree in history from Princeton.

Reviews

[Elaine Duree]

this was a good resource