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The Business of Fashion : Designing, Manufacturing, and Marketing
The second edition of this authoritative text has been updated to provide the latest information on the organization and operation of the fashion industry. It traces the steps of fashion apparel,accessories, and home fashions from research through design, manufacturing, and marketing, all the way to the final sale to the consumer. It explains the industry's various components, emphasizing technological changes and global perspectives.
439 pages, Hardcover
First published March 1, 1997
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