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Demographics: A Casebook For Business And Government
A collection of case studies demonstrating how demographics can be applied in both the public and private sectors for such tasks as planning, long-term corporate strategy, forecasting, human resource management, and marketing. Written in nontechnical language for use either as a classroom textbook or a self-study tutorial. No index. Annotation copyright Book News, Inc. Portland, Or.
361 pages, Hardcover
Published August 31, 1994
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