Mass Customization Information Systems in Business

by Thorsten Blecker (Editor)

Mass customization is a business strategy aimed at satisfying an individual customers needs with near mass production efficiency. Mass Customization Information Systems in Business provides original and innovative research on IT systems for mass customization. This wide-ranging reference collection describes the solutions, tools, and concepts needed for the successful realization of these systems. Mass customized markets, product modeling, and supply chain management are explored in precise detail. This Premier Reference Source provides a comprehensive investigation of the business processes required for manufacturing individualized products.

313 pages, Hardcover

First published January 1, 2007