Alfonso Jiménez, PhD, CSCS, NSCA-CPT, FLF, is a professor of exercise science and health and the executive director of the Centre for Applied Biological and Exercise Sciences at Coventry University (UK) and a member of the scientific advisory board of UKActive Research Institute. Previous roles include professor and dean of the faculty of health, exercise and sports science at European University of Madrid (Spain) and main academic leader of the Real Madrid Graduate School; professor, deputy dean and head of school of sport and exercise science at Victoria University in Melbourne (Australia); professor and headd of the centre for sport science and human performance at the University of Greenwich in London (UK); and chairman of the standards council at EuropeActive. He was awarded honorary membership of EuropeActive in recognition of his outstanding service. He is currently a visiting professor and international research associate at ISEAL at Victoria University, visiting professor at the University of Greenwich and chair of the research and dissemination commission at the Healthy & Active Living Foundation in Spain. Before entering academia, Dr. Jiménez focused on management, research and sales in the fitness industry.