Service Industries Marketing: New Approaches

by Gillian Hogg (Editor)

This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.

184 pages, Hardcover

First published August 1, 1998