The Polar Bear Strategy: Reflections on Risk in Modern Life

by John F. Ross

From cholesterol to cancer, asteroids to AIDS, we face more risks than our grandparents ever dreamed of. But most of us are 200 years behind the curve when it comes to making intelligent risk-based decisions: We refuse to fly, but don’t wear seat belts in our far more dangerous cars. We panic about toxic waste dumps, but collectively smoke a billion cigarettes a year. In this entertaining and enlightening look at risk in the modern age, John Ross argues that the burgeoning science of risk assessment has given us powerful new tools to cope in a complex world, if we could only learn how to speak the language. Ross examines the building blocks of this new language, and helps us identify and relinquish long-held, often pre-set, biological and psychological responses to risk. Through vivid stories and compelling science, Ross empowers us to take control of our lives and to exercise our most basic democratic freedom—the power to make our own decisions—both as individuals and as a society.

208 pages, Hardcover

First published April 22, 1999

About the author

John F. Ross is the former Executive Editor of American Heritage and Invention & Technology magazines and was a Senior Editor of Smithsonian magazine before that. On assignment, he has chased scorpions in Baja, dived 3,000 feet underwater in the Galapagos, dogsledded with the Polar Inuit in Greenland, lived with the Khanty reindeer herders in Siberia, and launched the most northern canoe trip in the Canadian Arctic. He has published more than 200 articles and spoken at the Explorers Club of New York, the Smithsonian Institution, NASA’s Ames Research Center, and BMW’s Herbert Quandt
Foundation.

While doing research for War on the Run, Ross walked and kayaked many parts of Roger’s tracks, giving him valuable on-the-ground experience with which to bring Roger’s experiences vividly to life. He is the author of The Polar Bear Strategy: Reflections on Risk in Modern Life (Perseus Books) and lives in Bethesda, Maryland.