Strategic Marketing

by David W. Cravens

This text and casebook discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy.

Genres: Business, Reference

833 pages, Hardcover

First published January 1, 1982

Reviews

[Muhamad Ridwan · Rating 5 out of 5]

this is good

[Mitha Basri · Rating 4 out of 5]

I like

[Tahmid Rahman · Rating 5 out of 5]

Good range of case studies at the end but often difficult to follow all the concepts due to the wordiness.

[Bob · Rating 4 out of 5]

This textbook was used by Prof. Andrew Mitchell, Graduate School of Industrial Administration, Carnegie Mellon University, for a second-year MBA course in Strategic Marketing, Spring 1982.

[Hamid]

a thorough and conceptual based book

[Dustie · Rating 3 out of 5]

Case studies usually add value, but this book is just made too long because of them. Also, the thin dull paper made reading all the more unpleasant.

[Maliha]

informative

[Sara · Rating 5 out of 5]

want to read, it looks interesting.