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Marketing Management: Indian Cases
212 pages, Paperback
Published January 1, 2017
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Displaying 1 of 1 review
April 5, 2021
Overall I would rather give ⭐️⭐️⭐️1/2 stars than 4
A decent collection of cases, however the information might not be so relevant now in 2021 since the data and discussions are around 2015-2016.
A few case studies really talk about different management styles and strategies and there is a good mix of B2B and B2C companies however a few case studies will add no value. They are just an explanation of what the brands do and no information is shared about their strategies that can help the reader.
A decent collection of cases, however the information might not be so relevant now in 2021 since the data and discussions are around 2015-2016.
A few case studies really talk about different management styles and strategies and there is a good mix of B2B and B2C companies however a few case studies will add no value. They are just an explanation of what the brands do and no information is shared about their strategies that can help the reader.
Displaying 1 of 1 review