Soccer is the world’s most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in unparalleled breadth and depth. Presenting critical insights from world-leading football scholars and introducing football’s key organisations, leagues and emerging nations, it explores key themes from governance and law to strategy and finance, as well as cutting edge topics such as analytics, digital media and the women’s game. This is essential reading for all students, researchers and practitioners working in football, sport business, sport management or mainstream business and management.
Simon Chadwick is Professor of Sports Enterprise at Salford University Manchester, UK, where he is also Co-Director of the Centre for Sports Business. He is also a Founding Director of the China Soccer Observatory at the University of Nottingham, UK and regularly works with organisations in football across the world, including clubs, federations, commercial partners, event organisers and governments. He tweets: @Prof_Chadwick