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Mastering Google Adwords: Step-by-Step Instructions for Advertising Your Business
With billions of entries on Google, it can be easy for anyone to become lost.
This can be problematic for people who are trying to run their own businesses and make them stand out in some fashion. Regardless of how focused or specific your keywords might be, you might still struggle to make your site visible on Google. Even if you have a local focus, it can still be a challenge to stand out among other people in your local community who are using the same keywords.
The regular SEO practices that you use might not be enough. You might have done everything possible to make your site visible and easy to find, but your listing is still not showing up as well as you might have hoped. This can be a problem if your competition becomes easier to spot and gets more attention than you.
Google AdWords is a popular pay-per-click or PPC advertising solution that provides a simple approach to handling your Google content.
This can be problematic for people who are trying to run their own businesses and make them stand out in some fashion. Regardless of how focused or specific your keywords might be, you might still struggle to make your site visible on Google. Even if you have a local focus, it can still be a challenge to stand out among other people in your local community who are using the same keywords.
The regular SEO practices that you use might not be enough. You might have done everything possible to make your site visible and easy to find, but your listing is still not showing up as well as you might have hoped. This can be a problem if your competition becomes easier to spot and gets more attention than you.
Google AdWords is a popular pay-per-click or PPC advertising solution that provides a simple approach to handling your Google content.
322 pages, Paperback
Published May 5, 2018
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Displaying 1 - 6 of 6 reviews
April 20, 2023
When I became fascinated with paid advertisement at my old job, I relied on books, skillshop certifications, YouTube and even Reddit to help teach me simple skills needed for this field.
This is a great beginner book for anyone wanting to learn more about Google Ads. I learned so much about the basic skills such as definitions, keyword research, creating effective copy, targeting, and more!
Even now with an expanded knowledge in this area, this is still a book I find myself looking back on. I couldn’t recommend a better book to ease yourself in when you’re starting out in this industry or just looking to gain some quick insight about Google Ads!
This is a great beginner book for anyone wanting to learn more about Google Ads. I learned so much about the basic skills such as definitions, keyword research, creating effective copy, targeting, and more!
Even now with an expanded knowledge in this area, this is still a book I find myself looking back on. I couldn’t recommend a better book to ease yourself in when you’re starting out in this industry or just looking to gain some quick insight about Google Ads!
July 9, 2020
The book is poorly written and poorly edited (if at all).
I am assuming this is a self-published book - as it lacks any sort of design. The text is quite large - assumably to fill out 300+ pages.
Bt the biggest issue is that the Book does not contain a single graphic, photo or illustration. I have NEVER seen a computer app reference book that doesn't help you by showing examples and screenshots.
It desperately needs to be rewritten and edited by a professional editor; designed by a competent visual designer and include illustrations before it could be considered useful in any way.
I am assuming this is a self-published book - as it lacks any sort of design. The text is quite large - assumably to fill out 300+ pages.
Bt the biggest issue is that the Book does not contain a single graphic, photo or illustration. I have NEVER seen a computer app reference book that doesn't help you by showing examples and screenshots.
It desperately needs to be rewritten and edited by a professional editor; designed by a competent visual designer and include illustrations before it could be considered useful in any way.
October 7, 2018
Good Resource for Beginners
A good read for the beginner to Google Ads and Analytics. Where many books of this type are very technical or get too advanced for the novice, this one takes you from zero to hero. If you’re new to the topic, or have limited experience, this book is good to have in the library.
A good read for the beginner to Google Ads and Analytics. Where many books of this type are very technical or get too advanced for the novice, this one takes you from zero to hero. If you’re new to the topic, or have limited experience, this book is good to have in the library.
May 10, 2018
Very helpful!
This book was extremely helpful and had a ton of great information. It basically answered any questions someone might have about Google adsense.
This book was extremely helpful and had a ton of great information. It basically answered any questions someone might have about Google adsense.
September 25, 2019
Good for beginners
This is great for beginners. If you're looking for something more advanced, this may not be for you. I'd recommend this if you have less than a years experience.
This is great for beginners. If you're looking for something more advanced, this may not be for you. I'd recommend this if you have less than a years experience.
February 21, 2020
Informational in an instruction manual way
A great reference guide. Very precise and detailed. A beginners guide to AdWords, May bore those who are more experienced.
A great reference guide. Very precise and detailed. A beginners guide to AdWords, May bore those who are more experienced.
Displaying 1 - 6 of 6 reviews