Laxmi Publications RCS-3650-325-CASE STUD SOL MARKETING-KAU

by A.H. Patel

Case Studies are for management what lab work is for sciences like physics, chemistry, etc. Solving case studies teaches managers to handle corporate world problems at a manageable speed with zero risk. The aim of this series of books, including the present one, is to make the managers proficient in solving case studies. The current third edition has been thoroughly revised. 17 new cases have been introduced and 16 old cases have been deleted. The case studies included in the book are chosen to cover the entire syllabus of MBA. Syllabi of 20 universities/institutes were examined to ensure that the syllabi are adequately covered. Many topics like Marketing of R&D, Classified Data Retail, Rural Marketing, e-tailing/On-line Shopping, Word of Mouth Advertising etc not covered in many syllabus have been covered. Marketing in India is finding its rightful place in recent years due to economy being driven by market demand. The need to understand marketing in depth has been growing in India ever since the country launched economic reforms. The pace of reforms may slow down or pick-up, but no manager can ignore to obtain in-depth knowledge of this subject.
Great care has been taken to make the book student-friendly and useful to the teaching faculty, examiners and practicing managers. Specialization of Marketing, HRD, Finance, Materials Management/ Supply Chain Management, Production/Operations and Managerial Economic have been covered by self contained, stand-alone books of the series. Readers are invited to suggest any other specialization that would be useful.

495 pages, Paperback

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