Cycles, Trends, and Turning Points

by John V. Crosby

Presents a systematic, graphic approach to forecasting the effectiveness of various sales and marketing activities and initiatives, for higher-level marketing and sales professionals whose duties include forecasting economies, industries, market segments, and product lines. Gives step-by-step instructions for marketing and sales forecasting, details market segments to be analyzed, and explores various schools of thought for practicing forecasting. The method described is based on the Average Recession Recovery Model pioneered by Robert McLaughlin. Crosby is president and CEO of a forecasting, consulting, and market research firm, and publisher of Turning Points , a contributor to the Blue Chip Economic Indicators. Annotation c. Book News, Inc., Portland, OR (booknews.com)

288 pages, Hardcover

First published August 11, 2000