This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website.Complete Web Monitoring demonstrates how to measure every aspect of your web presence including analytics, backend performance, usability, communities, customer feedback, and competitive analysis whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I'd like to make this book required reading for every employee at Gomez.