The World of Business

by Lawrence J. Gitman, Carl D. McDaniel

The book is organized around eight Trends in Business which look forward at emerging issues that affect business, rather than the historical perspective that many competitors take. This book has had extensive coverage of careers in business in its first edition, and it has been beefed up in this edition. This is often viewed as a class to recruit business majors; our career coverage should help achieve that goal.

832 pages, Hardcover

First published November 30, 1991