How to Attract and Hold an Audience - Scholar's Choice Edition

by J. Berg Esenwein

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290 pages, Paperback

First published December 9, 2009

About the author

Esenwein was born in Philadelphia, and educated at Albright College, Millersville Normal School, Lafayette College, Richmond College and the University of Omaha. He was president of Albright Collegiate Institute in 1895-96, and in the following year held the position of educational director of the Y. M. C. A. at Washington Heights, New York City. After a year of foreign travel, he became professor of English in the Pennsylvania Military College at Chester, subsequently giving up teaching (1903) to become manager of the Booklovers' Magazine. Two years later he was made editor and manager of Lippincott's Magazine, a position which he held until 1914 while teaching a private course on short-story writing. In 1915 he became editor of The Writer's Monthly, Springfield, Mass. He is known both as a lecturer and writer.