Questioneering: The New Model for Innovative Leaders in the Digital Age

by Joseph M. Bradley

In a world where all the answers are known, value is created by understanding what questions to ask. The single biggest mistake leaders are making in today's disruptive environment is executing the right answers to the wrong questions. Questioneering introduces a decision making model to enable leaders in the digital age to discover the high-value questions and execute the high-value answers. In the book, author Joseph M. Bradley provides practical and usable insights to help Questioneering provides a new way of approaching business problems and reaching break through innovation. The book is filled with usable models and frameworks to lead you to create high-value questions, which leads to high-value answers for your current and future business issues.

250 pages, Paperback

Published April 26, 2018

About the author

joseph M. Bradley is senior lecturer at the University of Stirling with a background in political science, sociology and modern history. He has written and edited several books and published widely in academic journals on religion, culture, sport, identity and the media.

Reviews

[Juan Rivera · Rating 4 out of 5]

When I started working, I remember talking with the finance director of the company that was my employer, asking me: "how has this guy become a director? I know much more than him. "

Now the world touches me the other way around. I have the position of responsibility. And after having studied two careers, a diploma, two masters and a postgraduate I realize that I do not know anything about today's business.

The book "Questioning: the new model of innovative leaders in the digital age" by Joseph Bradley talks about concepts and ways of thinking of today's and the future's companies that have nothing to do with what they taught me or with the companies of the past.

Quedtioneering is based on a very old concept, from ancient Greece, about questioning our beliefs and ways of acting. We almost never do it, we live like an airplane on autopilot.

Concepts such as best fail quickly and try again, change to: think better you have right questions to do a business that does not fail from the beginning. Other interesting concepts are: Change the flow of things to change the result. It does not matter as much diversity as the participation of all kinds of ideas. Find your blind spot in all your questions.

Today there is a lot of data in the environment that can help us make decisions. How to listen to them?

Emotion is an important point of decision for the consumer: how to have it on our part?

How to get "momentum"?

Important within these concepts is the human being and how it is changing completely with new technologies and new types of companies.

A book to reflect, change and improve, not only as entrepreneurs but as people.