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Innovations and Organizations
212 pages, Unknown Binding
First published September 14, 1973
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March 1, 2017
Suggested by Rogers' Diffusion of Innovations - since that book is primarily about spread amongst individual adopters. Zaltman et al - not as readable as Rogers but still quite good. Nicely outline the paradox of innovation where large, complex organizations are quick to develop/find innovative ideas but slow to adopt them. Large and complex means lots of ways to collect information. Large and complex obviously creates barriers for adoption.
Displaying 1 of 1 review