Mapping Strategic Thought

by Anne Sigismund Huff (Editor)

Describes recent empirical investigations on strategic management issues and demonstrates the use of mapping methods to illustrate and analyze managerial thought. Features an integrated approach to the study of managerial cognition and organizational strategy and explores why similar organizations respond to similar situations in different ways. Documents the procedures that can be used to ``map'' the mental representations of decision makers in the empirical work reported while it relates theoretical concepts to the banking industry, telecommunications, television companies, and others.

444 pages, Hardcover

First published December 11, 1990

About the author

Anne Huff is Visiting Professor of Strategy and Innovation at the TUM Business School in Munich, Germany, where she is helping organize research on open innovation that crosses traditional organizational boundaries, product-service fusion and leadership systems. She was Founding Director of the Advanced Institute of Management Research (AIM), a UK wide management research initiative with offices based at the London Business School, and continues to be a visiting AIM fellow at LBS. She is also a visiting professor in the Communications Department of the University of Colorado, and had prior appointments at the University of Illinois, and UCLA. She earned a BA from Barnard College (philosophy), as well as an MA (sociology) and PhD (management) from Northwestern University.

Her research interests focus on sustained innovation and strategic change; both are seen as dynamic processes of interaction among firms and as cognitive processes affected by the interaction of individuals over time. Recent books include Mapping Strategic Knowledge. Sage, 2002 (edited, with Mark Jenkins), When Firms Change Direction. Oxford University Press, 2000 (with James O. Huff), and Writing for Scholarly Publication (Sage, 1998). In 1998-99 Anne was President of the Academy of Management, an association of management researchers with 16,000 members worldwide; she held associated leadership positions from 1995 to 2001. In August 2003 she received the Distinguished Scholar Award of the Managerial and Organizational Cognition Division of that association. She serves on the boards of several professional organizations and journals.