Influencer Relations: Insights on Analyst Value 2e: Expanded second edition

by Duncan S. Chapple, Sven Litke, Robert Sakakeeny (Introduction)

2018 second edition with a new chapter on Gartner Inc's Magic Quadrant. Valuable analyst and advisory firms like Gartner Inc and Forrester Research influence half of the world’s spending on information and communications technology. As a result, tens of thousands of analyst relations professionals are engaged in influencer marketing campaigns focussed on shifting those researchers and consultants impact on high-growth markets. No-one has more expertise into the value of analysts and advisors than Duncan Chapple and Sven Litke. As the managing partners of Kea Company, the world’s largest analyst relations consultancy, their book gives their insights into how analyst value is created and captured. The book also includes contributions by notable industry figures, including Andrew Reed, Annelieke Nagel, Anthony Kennada, Bram Weerts, Christopher Manfredi, Derk Erbé, Donna Stein, Efrem Mallach, Hank Barnes, Lawrence Hecht, Michael Coté, Neil Pollock, Peggy O'Neill, Rebecca Lieb, Sharon Robinson, and Suyog Shetty.

152 pages, Paperback

Published February 14, 2018

Reviews

[Kit · Rating 1 out of 5]

This book was painful for me to finish. I’m not sure this book was even proofread before it went to print – I lost track at the number of errors I found. While I appreciated the format of this book – short, digestible chapters – there didn’t seem to be much rhyme or reason as to how the actual content was delivered. It’s clear much of the content was repurposed for this book (from a blog or something) but that was never explained. People would also be introduced without much explanation. And quite a bit of the material is repetitive. I’ve read several books on AR and this is, by far, the weakest to date. I hate leaving this review as I follow and like Duncan Chapple. This book needed so much more work before it was published.

[Duncan Chapple · Rating 4 out of 5]

Wait for the third edition. Many thanks to Kit for her comment on my book with Sven. It looks like many of the edits in the first edition were lost, and I only realised it after seeing her comment recently. I am working on a third edition now :)