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Authentic Content Marketing: Build An Engaged Audience For Your Personal Brand Through Integrity & Generosity
What if you could love marketing, by finding a way to do it that aligns with your higher purpose and values... and have more of your ideal clients as a result? This is what you'll learn by reading this book.“George Kao simplifies the art of marketing for solopreneurs and small businesses. He has a deep understanding of how to reach out and engage clients in the spirit of caring and generosity. This book, Authentic Content Marketing, is more than a marketing guide -- it’s an evolutionary approach to serving in the world with integrity, love and truth.” ~ Fiona Moore, Transformative Mentor and Healer"So many marketing programs simply extract value. They are short campaigns that add no value to customers in any way. Authentic Content Marketing presents the exact opposite approach, delivering real value to customers, which create real relationships with customers over time. The concept is simple, straightforward...and the best news is that it works!"~ Joe Pulizzi, Founder of The Content Marketing Institute; Author of four best-selling books about Content MarketingIn this book, you will ● Four Principles of Authentic Business● Three Stages of Content Creation● How to get clear on your purpose for creating content...● How to choose which content format (writing, video, audio, etc.) is right for you?● What to say in your content?● Writing your Client Stories / Case Studies● Getting comfortable with making videos● Keyword Research● How I overcame 30 years of writer's block● Creating your Transformational Framework● Which content should be Free versus Paid?● The Path To Awesome Content● Practical Tips for Making Your Content Great● How To Spread Your Content● Keeping Track of Your Best Content● Creating a rhythm of content sharing that works for youBy applying what you learn in this book, you will have a solid plan for doing marketing in a way that feels great to your spirit, and attracts to you the most ideal clients for your business."How do you succeed in business (like, actually) without selling your soul (even a little bit)? George Kao is one of my most trusted colleagues. He constantly tests and experiments and pushes the boundaries of business to figure out how to make it more ethical, honest and generous. I love this man's work dearly and refer to him often."Tad Hargrave, Founder, www.MarketingforHippies.com“George boldly paves the way of the future for internet marketing in a way that dissolves fear and fuels love on the planet. A must read for spiritual entrepreneurs who are here to build community and make a difference with their craft.”~ Claire Shamilla, Energy Healer“If you’re looking for a truly complete guide to building an authentic and joyful online coaching business then this is the first book you need to read! George has spent years researching, testing and implementing his own authentic business and this book has everything you need to get started. Invest in this book, and give yourself the gift of a business you love!” ~ Andy Burton, Author, Speaker & Dream Goal Coach
- GenresBusiness
125 pages, Paperback
Published August 22, 2017
48 people are currently reading
35 people want to read
About the author
George Kao
5 books38 followersSince 2009, George Kao has been a trusted conscious marketing advisor to thousands of coaches, counselors, consultants, speakers, and authors. His mission is to raise the marketing effectiveness of those who prioritize integrity, compassion, and generosity in their business. George's specialty is helping people grow their ideal audience through authentic online marketing, including social media, webinars, launches, and business productivity & simplicity. George has conducted thousands of 1-1 business coaching sessions with clients. He has taught hundreds of audiences through webinars, teleclasses, telesummits, and in-person workshops. For many wisdom-based solopreneurs around the world, George Kao is the go-to expert and advisor re: heart-based marketing, and how to create a business that is truly ethical and fulfilling. George helps clients stabilize their income, expand their visibility online, and structure their business so that they can experience freedom and joy in their work. You can access his comprehensive content for free through his website, www.GeorgeKao.com.
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Displaying 1 - 7 of 7 reviews
May 20, 2021
**3 Sentence Summary: Content production can be a loving act of service. Instead of trying to be unique, be yourself. Your job is simply to share what you’ve learned that may be helpful and then to build upon the ideas that your audience responds well to.
**My Thoughts: Can be read in under one hour. I love how George views content creation through a spiritual lens. His approach takes away so many of the sticking points that I see my clients and audience members struggle with. Well worth it.
**Key Takeaways:
“Don’t try to get attention. Be yourself and see who shows up.”
“your most effective volunteer hours, and your most effective charity dollars, might be to get your unique message to the people who need it most.”
Create casual content -> improve on what’s liked -> integrate and productize
“recognize how lucky you are that these people are willing to pay you their precious attention. There are so many articles they can read, millions of videos they can watch, or podcasts they can listen to. The spending of their time is the one currency that they won't get back.”
“Make your content for just one person at a time.”
“Perfectionism is continuous self-punishment, repeating the inner voice of a strict authority figure from your past.”
“Remember: when you create, you win, no matter what.”
“Stop asking yourself whether you’re ready. Instead, ask whether you see people struggling with something you already know.”
**Read this if: You want master the “inner game” of creating content. It will help you be more consistent and enjoy the process.
**My Thoughts: Can be read in under one hour. I love how George views content creation through a spiritual lens. His approach takes away so many of the sticking points that I see my clients and audience members struggle with. Well worth it.
**Key Takeaways:
“Don’t try to get attention. Be yourself and see who shows up.”
“your most effective volunteer hours, and your most effective charity dollars, might be to get your unique message to the people who need it most.”
Create casual content -> improve on what’s liked -> integrate and productize
“recognize how lucky you are that these people are willing to pay you their precious attention. There are so many articles they can read, millions of videos they can watch, or podcasts they can listen to. The spending of their time is the one currency that they won't get back.”
“Make your content for just one person at a time.”
“Perfectionism is continuous self-punishment, repeating the inner voice of a strict authority figure from your past.”
“Remember: when you create, you win, no matter what.”
“Stop asking yourself whether you’re ready. Instead, ask whether you see people struggling with something you already know.”
**Read this if: You want master the “inner game” of creating content. It will help you be more consistent and enjoy the process.
September 9, 2018
http://imeducatingmyself.com/authenti...
This book is about Authentic Marketing methods. What it basically meant, that when creating content we need to focus more on creating content that will help others. Not focusing on selling something that is not valuable as much as we charging for it.
We are all witness of today internet world, too many marketers mislead other people by selling them different kind of products that don’t worth, and we don’t learn much from them. But they are good marketers and know “how to trick people into buying it”, that what they are selling.
George in this book focus on more on creating value for money, and sharing some things for free, and charging for others, more valuable things.
We can read from his past, that he had same experience and admitting that he in his first years of doing business he didn’t want to share anything for free, and that he was overcharging for his course.
I like this book because it moves your forward on focusing how to create products, services or whatever that provide value for other people.
There aren’t many tips like that in current era. People are only focused on how to make money, but it usually end up taking advantage of other peoples money and selling them something that is not worth it.
When I get idea of creating blog where I’m going to write about book that I have read – my plan was from start to write about books that I actually had read, now outsourcing information from reviews that other had wrote.
Seems like, that I’ve started working on what George suggests before I even read his book.
So, if you are like me, don’t want to make money by taking advantage of others, then buy this book, because you will learn something valuable. I know that I did. If you are focused only on making money, no matter how – than this book will not be helpful for you. You need to go ahead and read something else.
This book is about Authentic Marketing methods. What it basically meant, that when creating content we need to focus more on creating content that will help others. Not focusing on selling something that is not valuable as much as we charging for it.
We are all witness of today internet world, too many marketers mislead other people by selling them different kind of products that don’t worth, and we don’t learn much from them. But they are good marketers and know “how to trick people into buying it”, that what they are selling.
George in this book focus on more on creating value for money, and sharing some things for free, and charging for others, more valuable things.
We can read from his past, that he had same experience and admitting that he in his first years of doing business he didn’t want to share anything for free, and that he was overcharging for his course.
I like this book because it moves your forward on focusing how to create products, services or whatever that provide value for other people.
There aren’t many tips like that in current era. People are only focused on how to make money, but it usually end up taking advantage of other peoples money and selling them something that is not worth it.
When I get idea of creating blog where I’m going to write about book that I have read – my plan was from start to write about books that I actually had read, now outsourcing information from reviews that other had wrote.
Seems like, that I’ve started working on what George suggests before I even read his book.
So, if you are like me, don’t want to make money by taking advantage of others, then buy this book, because you will learn something valuable. I know that I did. If you are focused only on making money, no matter how – than this book will not be helpful for you. You need to go ahead and read something else.
November 1, 2017
George Kao is a rare combination: an experienced and astute marketing professional, and a visionary and compassionate guide to the new paradigm of business. George brings these two ingredients together in his book, "Authentic Content Marketing." If you've been allergic to content marketing but know it's a key to your success as an entrepreneur, you'll find tons of insightful frameworks and useful tips in this helpful book.
April 21, 2023
Familiar Ideas, Unique Perspective
While I found a lot of familiar ideas suggested from other book marketing I’ve learned, it still felt unique by discussing the “authentic” perspective which I find is taught by those who really help me with authentic book marketing. It’s a good reminder that we can keep making content and grow with less pressure.
While I found a lot of familiar ideas suggested from other book marketing I’ve learned, it still felt unique by discussing the “authentic” perspective which I find is taught by those who really help me with authentic book marketing. It’s a good reminder that we can keep making content and grow with less pressure.
August 29, 2021
Great quick read
This is a great read to get out of your head and start sharing from the heart. Some many new perspectives to help you share your message, build your audience, and create content.
This is a great read to get out of your head and start sharing from the heart. Some many new perspectives to help you share your message, build your audience, and create content.
July 11, 2023
Authentic and Practical
This book is so good! It’s heartfelt and authentic and the insights are very practical and if applied, it will make a huge difference in your content creation and marketing
This book is so good! It’s heartfelt and authentic and the insights are very practical and if applied, it will make a huge difference in your content creation and marketing
December 12, 2020
Absolute Gold for Heart-Centered Knowledge Entrepreneurs
George Kao, in characteristic authentic, generous fashion, offers best practices he’s discovered for creating and sharing content. More then simply a “how to,” George’s consciousness infuses each chapter with a spirit of honoring one’s gifts and serving from overflow that comes through to this reader as an activating transmission. Wholehearted recommendation. Blessings, All.
George Kao, in characteristic authentic, generous fashion, offers best practices he’s discovered for creating and sharing content. More then simply a “how to,” George’s consciousness infuses each chapter with a spirit of honoring one’s gifts and serving from overflow that comes through to this reader as an activating transmission. Wholehearted recommendation. Blessings, All.
Displaying 1 - 7 of 7 reviews