The Transitory Museum

by Emanuele Coccia, Donatien Grau

Throughout modernity there has been a clear divide between art and commerce. Objects could either be consumed as commerce or contemplated as art. Today, as museums are facing increasing financial pressure and as stores have become inventive locations for the conception of new modes of display, this clear divide has shifted.

One place signifies a key stage in this evolution: 10 Corso Como. It was founded in Milan at that very address in 1991 by fashion editor Carla Sozzani and has since expanded to Seoul, Beijing, Shanghai and New York. The name "concept store," which has now spread across our globalised world, was originally coined to describe this new form. It brings together objects for sale, artworks, books, clothes, accessories, and even souvenirs in a unique location, blending commerce and contemplation, fashion and art.

Stemming from a case study of this genre-defining entity, this first philosophical inquiry into a store aims to shed a new light on how categories that have governed our modern social, economic, political and individual lives, such as commerce, art, fashion, museum, are being redefined today. It calls on us to re-engage with what we long considered to be separate: transcendence and immanence, human beings and their objects.

140 pages, Paperback

Published February 26, 2019

About the author

Emanuele Coccia is a philosopher teaching at the École des Hautes Études en Sciences Sociales in Paris. He has lectured and taught courses at several universities, including Tokyo, Buenos Aires, Amsterdam, Harvard and Columbia, and collaborated on many art exhibitions in France and Italy. He is the author of numerous books translated into several languages, including The Life of Plants (2018). He is a columnist for Libération and collaborates with Le Monde and La Repubblica. He is currently writing a book on the relationship between fashion and philosophy with Gucci's creative director Alessandro Michele.

Reviews

[Katherine · Rating 5 out of 5]

Exactly the kind of book I live for.