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Teach Yourself: The Ultimates
The Ultimate Marketing & PR Book: Understand Your Customers, Master Digital Marketing, Perfect Public Relations
If you want to be the best, you have to have the right skillset.
From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success.
Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.
This is your complete course in modern marketing.
ABOUT THE SERIES
ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success.
Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.
This is your complete course in modern marketing.
ABOUT THE SERIES
ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
582 pages, Kindle Edition
Published April 19, 2018
8 people are currently reading
43 people want to read
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Displaying 1 - 2 of 2 reviews
February 13, 2021
Review:
Easy to read and I appreciate the summaries that accompany each chapter. Most insights are not new to me, but it did reaffirm some information I have already discovered on the internet.
But some of my keynotes and thoughts:
Marketing and Strategy:
• Although Porter’s generic strategies is not a new concept, taking the time to adopt a strategy gave me new mindset on how to approach my brand. Focusing on ‘differentiation’ (opposed to cost leadership or focus), I want to develop a feeling and identity with my brand. I have already started working on more content that goes behind the meaning of @heybabeapparel!
• SEO makes sure your page/website is found and helps creating ‘authority’ so google deems your site as trustworthy.
• Associate your pages/content with key phrases using ‘Google Keyword Planner’.
• Website analytics: http://google.com/analytics.
Social Media:
• Pinterest and YouTube unlike are other social medias are search engines. So, people are looking for specific content. These are two social medias I am looking to use in the future.
• Email marketing’s return on investment (ROI) is ~40x.
• “Social media is isn’t really about you, it’s about your audience.”
• “Blogs are considered the single most important inbound tool for marketing.”
• Resource for building a website/blog: http://wordpress.org. I have seen this mentioned on several places, so I am thinking of using this if I build my own website/blog.
Public Relations:
• Public Relations is about the messaging and reputation of the company.
• “PR means telling the truth and working ethically – even when all the media wants is headlines and all the public wants is scapegoats. Public relations fails where there is no integrity.”
Easy to read and I appreciate the summaries that accompany each chapter. Most insights are not new to me, but it did reaffirm some information I have already discovered on the internet.
But some of my keynotes and thoughts:
Marketing and Strategy:
• Although Porter’s generic strategies is not a new concept, taking the time to adopt a strategy gave me new mindset on how to approach my brand. Focusing on ‘differentiation’ (opposed to cost leadership or focus), I want to develop a feeling and identity with my brand. I have already started working on more content that goes behind the meaning of @heybabeapparel!
• SEO makes sure your page/website is found and helps creating ‘authority’ so google deems your site as trustworthy.
• Associate your pages/content with key phrases using ‘Google Keyword Planner’.
• Website analytics: http://google.com/analytics.
Social Media:
• Pinterest and YouTube unlike are other social medias are search engines. So, people are looking for specific content. These are two social medias I am looking to use in the future.
• Email marketing’s return on investment (ROI) is ~40x.
• “Social media is isn’t really about you, it’s about your audience.”
• “Blogs are considered the single most important inbound tool for marketing.”
• Resource for building a website/blog: http://wordpress.org. I have seen this mentioned on several places, so I am thinking of using this if I build my own website/blog.
Public Relations:
• Public Relations is about the messaging and reputation of the company.
• “PR means telling the truth and working ethically – even when all the media wants is headlines and all the public wants is scapegoats. Public relations fails where there is no integrity.”
June 16, 2019
The book information can be covered by 3 articles, and the information in the book is already all over the internet, it is the very basic of a theory, there is no strategy, no technical information, not facts or numbers.
Displaying 1 - 2 of 2 reviews